IBM Delivers New Cloud Solutions for the C-Suite

By Darryl K. Taft  |  Posted 2013-06-19 Print this article Print

IBM’s latest addition to the cloud for CMOs, IBM Social Media Analytics, provides marketers with deeper insights to understand consumer sentiments in social media such as Facebook, Twitter, blogs and forums and then to refine products, service levels and targeted offers accordingly. This service allows companies to gain a view of consumer perception that is uniquely their own, not industrywide or owned by a third party, IBM said. Social Media Analytics works to identify, capture and report on millions of pieces of social data to provide instant feedback on a particular item.

“Business leaders are measured on results,” said Craig Hayman, general manager of IBM Industry Solutions, in a statement. “Tapping into the cloud for quick access to innovative solutions makes running a department much easier and allows busy executives more time to focus on serving their customers and driving results.”

IBM customers have begun to deploy the company's cloud solutions. For instance, London-based Speedo, the popular swimwear brand, is using cloud-based digital analytics software from IBM’s Smarter Commerce initiative and is recognizing the business benefits of IBM’s role-based cloud suites. Speedo is improving the shopping experience, resulting in cross-selling revenue increasing by more than 10 percent in online sales—generating six times more revenue per average order, IBM said.

“Speedo is a brand, not a retailer,” said Gareth Beer, e-commerce manager at Speedo, in a statement. “By personalizing every client interaction, Speedo has improved the brand experience as shoppers research products online and buy in-store. By better understanding our customers, we are able to automate and improve the individual shopping experience.”

For its part, Nielsen Media uses the cloud-based IBM Watson Engagement Advisor to crunch big data and transform the way it engages clients in key functions such as customer service, marketing and sales. With the Watson advisor, businesses can better serve consumers with a cognitive computing assistant that learns, adapts and understands a company's data quickly and easily while increasing its knowledge and value over time.

Also, Rent-a-Center is working with procurement solutions from IBM's Smarter Commerce initiative with business partner Coupa Software to achieve millions in savings by optimizing and centralizing its purchasing process in the cloud, IBM said.

IBM has invested $4 billion in SaaS acquisitions, such as Coremetrics for Web analytics, Unica for marketing operations, Sterling Commerce for B2B commerce, DemandTec for price optimization, Emptoris for strategic spend management and Kenexa for human capital management. Big Blue officials said the company’s cloud computing revenue grew by 80 percent in 2012, continuing to focus on higher-value cloud offerings.



Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel