IBM, Hootsuite Partner on Cloud, Social Integration

By Darryl K. Taft  |  Posted 2015-08-11 Print this article Print
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IBM also will use Hootsuite exclusively to socially promote more than two dozen hackathons in 2016, as part of the Eighth Global Hackathon Series to take place globally throughout the year. The series will reach 10,000 developers. These events will showcase IBM's Bluemix and Watson technologies.

"IBM and Hootsuite continue to work together to drive the integration of social and cloud to empower clients with the ability to make data-driven decisions quickly and easily," said Sandy Carter, general manager of Cloud Ecosystem and Developers at IBM, in a statement.

Hootsuite will move its App Directory to IBM Cloud in the fourth quarter of 2015.

In other key IBM Cloud partnerships, at the IBM Insight 2014 conference last October in Las Vegas, IBM and Twitter announced a landmark partnership to help transform how businesses and institutions understand their customers, markets and trends—and inform every business decision. The alliance brings together Twitter data that represents the public pulse of the planet with IBM's cloud-based analytics, customer engagement platforms and consulting services.

IBM offers Twitter data as part of select cloud-based services, including IBM Watson Analytics, IBM's cognitive service that brings intuitive visualization and predictive capabilities to business users; and a cloud-based data refinery service that enables application developers to embed data services in applications. Developers also are able to integrate Twitter data into new cloud services they are building with IBM's Watson Developer Cloud or Bluemix.

In March of this year, IBM and Twitter announced several new cloud-data services to help businesses more efficiently listen to consumer Twitter conversations to identify insights and to make better business decisions.  By merging Twitter data with Watson Analytics, users can more easily identify and explain hidden patterns and relationships, the companies said. The IBM and Twitter partnership aims to help enterprise clients apply social data to business decisions. More than 100 customers are using the software in early engagements.

In May, IBM announced a partnership with Facebook to help marketers change how they interact with consumers and improve consumers' overall experience with brands on social networks, on their mobile devices or even in-store. Facebook and IBM Commerce said they would collaborate to provide the world's leading brands with tailored marketing capabilities that reach the right people at the right time with the right message.

"Brands understand the increasing need to provide customers with powerful and personalized experiences to nurture loyalty," said Deepak Advani, general manager of IBM Commerce, in a statement. "Through this collaboration, consumer product companies and retailers will be able to quickly and easily gain deeper insight into what their customers expect and provide them with compelling experiences that bridge the physical and virtual divide."



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