IBM Launches Cloud Marketplace, Takes On AWS

By Darryl K. Taft  |  Posted 2014-04-28 Print this article Print

For line-of-business professionals, IBM Cloud Marketplace will serve as a single stop where business and IT professionals can learn about, deploy and consume more than 100 SaaS applications ranging from marketing, procurement, sales and commerce, supply chain, customer service, finance, legal, and city managers.

Meanwhile, for IT departments, IBM Cloud Marketplace provides a secure set of cloud services built on SoftLayer that helps clients deploy cloud services and support high performance businesses at enterprise scale. SoftLayer gives clients the ability to choose a cloud environment and location that best suits their business needs and provides visibility and transparency to where data reside, control of data security and placement with a choice of public, private or bare-metal server options. Services include big data, disaster recovery, hybrid environments, managed security services, and cloud environments for small and midsize businesses, among others.

For instance, IT managers will be able to access two new IaaS offerings from IBM's Big Data and Analytics portfolio in the cloud marketplace. InfoSphere Streams will allow organizations to analyze and share data in motion for real-time decision management, and InfoSphere BigInsights will make it easier for developers to use Hadoop to build secure big data apps. With the addition of these new solutions, IBM now offers more than 15 solutions from its Big Data and Analytics portfolio, Watson Foundations, for business users in the cloud marketplace. IBM's Enterprise Content capabilities will also be available to help knowledge workers actively engage and manage content in a trusted cloud environment.

IBM officials said the new cloud marketplace offers an ideal environment for business partners and independent software vendors to monetize their solutions as cloud services for the enterprise. Several IBM partners including SendGrid, Zend, Redis Labs, Sonian, Flow Search Corp, Deep DB, M2Mi and Ustream have featured a wide array of cloud services on IBM marketplace for enterprise clients.

“IBM has brought together a full suite of enterprise-class cloud services and software and made these solutions simple to consume and integrate, whether you are an enterprise developer or forward-looking business exec,” said Andi Gutmans, CEO and co-founder of Zend, in a statement. “We will support the rapid delivery of our applications through the IBM Cloud Marketplace, enabling millions of Web and mobile developers, and many popular PHP applications to be consumed with enterprise services and service levels on the IBM Cloud.”

"Most cloud marketplaces are tied to one specific product offering. If you don't use the particular service for which the marketplace was built - even if you're a customer of other products by the same company, that marketplace is irrelevant for you,” Jim Franklin, CEO of SendGrid, said in a statement. “But the IBM Cloud Marketplace will be available to all IBM and non-IBM customers. Whether you're using BlueMix, or SoftLayer, or another IBM product, the IBM marketplace will be there to serve you. As a vendor, being able to reach all IBM customers from one place is very exciting.”

IBM said its new cloud marketplace is the next significant step in IBM’s continuing march toward building a comprehensive cloud portfolio for the enterprise. This year alone IBM announced a $1.2 billion investment to expand its global cloud footprint with SoftLayer; $1 billion in cloud development with the launch of its BlueMix platform-as-a-service to provide cloud access to much of IBM middleware; $1 billion in the launch of a new business unit, the Watson Group, for cloud-delivered cognitive innovation; and the acquisition of Aspera and Cloudant, bringing the total to $7 billion invested in 17 cloud acquisitions since 2010.


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