IBM Leverages Bluemix PaaS, Resiliency in Cloud Battle

By Darryl K. Taft  |  Posted 2014-09-25 Print this article Print
Bluemix PaaS

For instance, MutualMind, a startup that provides social media sentiment analysis, has migrated from Amazon Web Services and Rackspace onto IBM cloud infrastructure, doubling the computing power of its real-time, on-demand content analysis and visualization application, the company said.

MutualMind helps customers monitor brand discussions on the social networks, enabling them to gain fast, valuable insights from myriad posts, likes, comments and shares referencing their brand. With this feedback, customers can tune into social discussions about their brands, gauge sentiment, track competitors, identify influencers, engage with their audience and measure the ROI of their social media initiatives. Organizations—including some of the best-known brands in the world, such as Kraft, AT&T, Nestle, and Walgreens—use MutualMind to support various product development, market research and consumer care programs.

With more global brands turning to MutualMind, the company was quickly surpassing its ability to keep up with client demand. It needed a scalable cloud platform that could provide enough computing power to maintain high levels of performance, but was also within budget and could be configured to its unique architecture. MutualMind moved its application to IBM's SoftLayer and doubled its computing capacity.

MutualMind’s application aggregates millions of documents—including YouTube videos, tweets, Facebook posts and more—enabling its customers to easily search through structured and unstructured data for mentions of its brand, products or any topic relating to their market or business. MutualMind’s platform can process between 30,000 to 80,000 different queries on these documents at any moment. Using SoftLayer's bare metal infrastructure, MutualMind's engineers can customize and configure the right kind of servers and apply changes where needed, such as when a client needs extra support for a major new product launch or social media campaign.

"We turned to IBM to help us upgrade our infrastructure and double our computing power, allowing us to improve processing efficiency, performance and scalability while also meeting growing customer demand," said Barbar Bhatti, CEO and co-founder of MutualMind, in a statement. "We now have the ability to successfully offer our products cost-efficiently and provide our customers the real-time support needed in today’s digitally social world."

In addition, IBM cloud solutions are helping MutualMind better respond to customer needs by enabling the company to mine big data where it resides.

"MutualMind is one of many startups looking to IBM to help deliver improved business solutions in the cloud," said Sandy Carter, general manager of ecosystem development at IBM, in a statement. "In today's social era, companies need real-time visibility into the immense amount of digital conversations happening around them, and should be able to respond to any feedback or crisis at a moment’s notice. Such a herculean task requires the power of the cloud – as well as a cloud infrastructure which is global, secure, and can scale precisely to a customer’s needs."

IBM also announced that Vivocha is adopting IBM Bluemix to further develop its platform and integrate new, customer-centric features in the cloud. Vivocha offers a Software-as-a-Service (SaaS) solution for online businesses, including retailers that want to improve their engagement with customers.

Vivocha helps businesses engage with consumers in a new way by meeting their customers' expectations for support through real-time, cloud-based communication online or via their mobile app, using a combination of VoIP video, chat, callbacks and collaborative tools such as assisted browsing and document sharing.

IBM officials said Vivocha recently migrated most of its core reporting functionalities from Amazon Web Services to IBM Bluemix and is now developing new customer service apps using Bluemix's big data and analytics, security and hybrid cloud environment tools. By doing so, Vivocha can get new mobile and social channels of customer communication, or "systems of engagement," up and running in less than five minutes, all of which can be quickly and safely connected to a client’s "systems of record"—or backend infrastructure data with critical security needs such as customer records and financial data, IBM said.


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