IBM Moves Tractor Supply Company to the Cloud
"By melding innovative technologies with open cloud standards to create solutions that work across private, public and hybrid cloud environments, IBM is helping clients around the globe realize their digital transformations," said Jim Comfort, general manager of Cloud Services at IBM, in a statement. "It's a strategic approach that can improve overall business performance." Other new features of TractorSupply.com include simplified categories to make shopping and browsing more intuitive, an enhanced store locator capability, easier social integration and new product review features. The emphasis of all these improvements is to build a comprehensive online experience that ties together content, community and commerce. Additionally, IBM said the Website redesign and infrastructure lays a foundation for enhancements to be made in the future, by creating easier ways to quickly add on new features and improve functionality. Meanwhile, another large retailer tapped IBM for help improving its customer experience. Markor International Home Furnishings, a large Chinese furniture supplier, announced it selected an IBM MobileFirst for iOS app to improve its customers' shopping experience, empowering sales associates with iPhones or iPads to place orders, demo products and show 3D images of custom furniture.With the new IBM MobileFirst for iOS app, Furnishings sales associates can help customers browse home furnishings, offering to record their preferences and capture purchase details on their iPhone or iPad and feeding that data into Markor's back-end systems. That data can, in turn, be analyzed to classify customers' historical buying behaviors as well as to guide Markor on the design of new products and pricing. "What we're delivering for Markor aims directly at the new quest of business -- smart technologies that unlock new value at the intersection of big data and individual engagement. With a range of custom options and discrete customer tastes, the home furnishing industry is in the perfect position to capitalize on this opportunity," said Nancy Thomas, managing partner of IBM Global Business Services' Greater China Group, in a statement. "Industry by industry, Apple and IBM are lifting the performance of business professionals by combining IBM's industry expertise and big data analytics capabilities with Apple's legendary user experience and excellence in product design." Built for the iPhone and iPad, IBM MobileFirst for iOS apps feature analytics and can be customized for any organization and easily deployed, managed and upgraded via cloud services.
In addition, the apps feature analytics to enable sales associates to make personalized recommendations such as complementary pieces or fabric patterns personalized to a customer's taste and preferences.