IBM Moves Tractor Supply Company to the Cloud
IBM announced deals with major retailers, including Tractor Supply Company, to move key operations to the cloud and mobilize employees.IBM recently announced a partnership with Tractor Supply Company (TSC), a large rural retail store chain, to revamp and migrate the company’s online retail operation to the IBM cloud. The new Website will provide Tractor Supply customers with an easier way to connect, browse and shop for goods and services online. IBM redesigned TractorSupply.com to provide optimal viewing across all devices, easier integration with social media pages, and a simplified check-out process. "At Tractor Supply Company, we are committed to deepening the relationships we have with our customers, and the newly redesigned TractorSupply.com website allows us to do that in an impactful way," said Rob Mills, senior vice president and CIO of Tractor Supply Company, in a statement. "IBM Cloud is more agile and has management capabilities that let us respond quickly to market and individual customer needs, the direct result of which is a better customer experience." When people in rural areas need anything from a seven-foot tiller to a rake, or from a pair of boots to a bag of dog food, they often turn to Tractor Supply Company. With more than 1,400 stores in 49 U.S. states, the $5.7 billion retail giant has been serving small farmers, weekend gardeners, and land, pet and animal owners with basic maintenance products for more than 75 years.
According to the National Garden Association, more people have taken to planting their own food. U.S. households and community gardens grew 17 percent from 2008 to 2014, from 36 million to 42 million gardens. In addition, people are turning their small farms into petting zoos or horseback ranches or just taking on a pet. Overall pet spending exceeded $58 billion in 2014, according to the American Pet Products Association.