IBM Opening First SoftLayer Data Center in Australia

By Darryl K. Taft  |  Posted 2014-08-27 Print this article Print
IBM SoftLayer

Meanwhile, SoftLayer also announced the availability of new bare metal servers that are deployed in under 30 minutes and billed by the hour. Hourly bare metal servers provide the raw performance of physical servers with shorter commitments, making it easier than ever to deploy computing-intensive workloads on SoftLayer at will. The servers can stand alone or integrate with all other SoftLayer bare metal, virtual, storage and networking services.

“We have always focused on providing customers the right balance of performance, commitment and cost,” said Marc Jones, CTO of SoftLayer. “As businesses deploy more powerful workloads in the cloud, there is increased demand for performance with even shorter demand cycles. Our new hourly bare metal servers are designed to hit the sweet spot of how much power they need, how long they need it, at price points that make sense.”

The new hourly bare metal servers are single tenant servers connecting to SoftLayer’s private global network. The SoftLayer global private network enables integration between data centers without additional networking fees, unlimited inter-data center bandwidth and high performance and security.

“Cloud allows businesses to leverage on-demand resources to solve their IT challenges,” said Melanie Posey, an analyst at IDC, in a statement. “Since business challenges vary on both a company-by-company and day-to-day basis, true cloud solutions must feature flexibility, diversity and integration. The new hourly-rate bare metal servers use the same SoftLayer platform, control system and API as the virtual server services – providing customers with on-demand access to the right resources for the right workloads.”

Customers can choose from four base configurations with CentOS, Red Hat, FreeBSD, or Ubuntu operating systems installed. Additional base configurations for hourly bare metal servers will be available in the coming months.

The new hourly bare metal configurations are available immediately at SoftLayer’s global data centers in Dallas, San Jose, Washington, D.C., London, Toronto, Amsterdam, Singapore, and Hong Kong.

In other cloud news, IBM announced that Davich Optical Chain Store, an eyewear retail chain in Korea, has adopted IBM cloud to expand its operations overseas and improve internal information management processes.

Davich Optical has 170 branches across the country. However, with a strong client base in Korea, the company is now planning to expand its operations in the overseas markets, especially in the United States. As part of its plans to expand, Davich Optical wanted to develop an enterprise resource planning (ERP) system for its operations.

Davich Optical selected SoftLayer to host the ERP system and is planning to use the cloud environment to store and manage enterprise and customer data. With a cloud-based ERP system, the information can be easily shared and accessed by users.

“Davich Optical aspires to establish itself as a global brand, and the U.S. is a key market for us,” said Byeong-Yoon Gwon, manager of Davich Information System, in a statement. “To support our expansion, we were looking for a partner with global cloud capability, a strong footprint in the U.S., and that can provide the right services quickly.”

Davich will use bare metal servers from SoftLayer to run its ERP solutions.

“With many Korean companies expanding their operations in overseas markets, cloud provides them with an affordable and secure technology platform,” said Seong-Min Kim, SoftLayer business executive with IBM Korea’s Global Technology Service (GTS).


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