IBM announced that it will soon open a SoftLayer data center in London to serve European customers.
The new data center will be the latest of 15 new data centers that IBM plans to open as part of a $1.2 billion global investment to strengthen and extend its cloud services around the world.
The new facility will provide customers and their end users with SoftLayer services that meet in-country data residency requirements. It will also complement the existing SoftLayer Amsterdam data center and London network Point of Presence (PoP), both launched in 2012, to provide European customers redundancy options within the region.
The London data center will have capacity for more than 15,000 physical servers and will offer the full range of SoftLayer cloud infrastructure services, including bare metal servers, virtual servers, storage and networking. It will integrate with all SoftLayer data centers and network PoPs around the world. With these services deployed on demand, and with remote access and control, customers will be enabled to create their ideal cloud environment—whether it be public, private, dedicated or hybrid.
"We already have a large customer base in London and the region; we're excited to give those customers a full SoftLayer data center right in their backyard, with all the privacy, security, and control the SoftLayer platform offers," said Lance Crosby, CEO of IBM's SoftLayer, in a statement. "The work these businesses are doing—the solutions and services that they are building in the cloud—is inspiring. Organizations of all sizes are using SoftLayer services to disrupt their industries or even their own operations, creating new business models and applications."
One such customer is MobFox, provider of a mobile advertising platform in Europe. "MobFox has been working with SoftLayer for a couple of years," Julian Zehetmayr, CEO of the company, in a statement. "We currently deliver more than 150 billion impressions per month for clients including Nike, Heineken, EA, eBay, BMW, Netflix, Expedia, and McDonalds. London is a key location for company like ours, operating in digital advertising space and serving global clients."
IBM said SoftLayer services will benefit businesses based in London and surrounding areas. The region is a key cloud market, with customers using cloud to deploy Web-centric workloads or to transform their existing operations. One third of the world's largest companies are headquartered in London, and a majority of the world's largest financial institutions have operations there. Additionally, London has one of the world's largest communities for technology startups, incubators and entrepreneurs, IBM said.
SoftLayer will begin taking orders for the London data center in July, with a special offer of up to $500 off new orders in the data center for a limited time. More details about the discount can be found here.