IBM Relay Sets Big Blue Apart in Hybrid Cloud Race
“No brand is more respected in IT than IBM,” said Blue Box founder and CTO Jesse Proudman, in a statement at the time IBM acquired the company. “Blue Box is building a similarly respected brand in OpenStack. Together, we will deliver the technology and products businesses need to give their application developers an agile, responsive infrastructure across public and private clouds. This acquisition signals the beginning of new OpenStack options delivered by IBM. Now is the time to arm customers with more efficient development, delivery and lower cost solutions than they've seen thus far in the market.” Meanwhile, Bluemix Dedicated provides access to a collaborative, cloud-based platform in a single tenant environment that is hosted in an IBM cloud center of an organization’s choice. This allows for maximum control over where data resides. Supported with dedicated hardware from within a SoftLayer cloud center and direct network connectivity to the enterprise, Bluemix Dedicated gives users the unique benefits of SoftLayer – including a built-in private network and control and workload visibility – and offers run-time capability along with a core set of services. However, the delivery of Bluemix Local last month brought the speed and ease of app development on Bluemix behind an organization’s firewall. With its write once, run anywhere feature, enterprises can now swiftly build and run apps in the cloud that stitch together existing systems and connect data and APIs into a single environment, while keeping apps current across all platforms. IBM said the capabilities of Bluemix Local are particularly significant for organizations in regulated industries such as banking, healthcare and financial services, which must follow strict mandates and internal policies for how security, compliance and sensitive customer data is handled outside of their corporate network.For instance, using the syndicated catalog through Bluemix Local, a wealth manager at a financial services organization could leverage the Watson Personality Insights API to better understand and service their customer, IBM said. By analyzing communication between the wealth manager and the customer, a company could build an individual personality index to determine if that person is a risk-taker or more cautious in their investment approach. By narrowing down these personality traits, financial services organizations can provide more insightful recommendations, resulting in highly satisfied customers. “Bluemix Local qualifies as yet another solution that IBM has crafted to meet the discreet requirements of enterprise customers,” said Charles King, principal analyst at Pund-IT. “As such, it should help the company's efforts around Cloud Foundry-based PaaS -- which research firm Enterprise Strategy Group says are growing 10 times faster than the overall PaaS market. Frankly, not every business requires the levels of security and control offered by Bluemix Local, but those that do will be hard-pressed to find solutions that offer as rich a set of tools and features as IBM's new Bluemix Local.”
"With the delivery of Bluemix Local, IBM now has the broadest spectrum of hybrid cloud capability in the industry," IBM’s Robinson said in a statement. “Developers are using APIs and building data-intensive apps at an explosive rate, but many, particularly those in heavily regulated industries, want the choice to keep sensitive workloads within their own data center. Clients want options. Now, we are empowering developers to build, deploy and run next-generation apps in the environment they need, with the flexibility to shift across hybrid clouds in a simple click."