IBM Taps Startups in European Cloud Expansion
IBM is targeting startups and young companies as it expands its cloud presence in the Central and Eastern European region.IBM is leading with its SoftLayer cloud infrastructure and Bluemix platform as a service to expand its cloud presence in Central and Eastern Europe (CEE) by targeting the untapped startup and emerging business market in the region. Indeed, Big Blue officials noted that startups throughout the CEE region are increasingly turning to IBM to accelerate cloud-based business models and deliver new services. By adopting IBM Cloud's Bluemix and SoftLayer platforms, emerging companies in industries such as health care, gaming and public safety are growing their businesses in CEE and beyond. "In Central and Eastern Europe, spending on cloud services, which includes public, private and hybrid cloud, is on the rise and is far exceeding the growth rates of traditional technology delivery models," said Vladimir Kroa, associate vice president of IT services for IDC's Central and Eastern Europe, the Middle East, and Africa (CEMA) region, in a statement. "Cloud delivery—along with other modern technologies and delivery models such as mobility, big data/analytics and social media—is becoming a de-facto business model and requires a new sourcing approach and a transformation of services management." According to International Monetary Fund, across much of the CEE region, the economy has begun to recover at a relatively solid pace. With a strengthening business climate, organizations are committed to investing in technologies like cloud, mobile and analytics, IBM said.
"Consequently, the integration of internal and external resources is becoming more frequent as end users are opting for a hybrid cloud model that, on one hand, solves some of the legislative concerns about data privacy, and, at the same time, enables more flexibility, price transparency and acceleration of go-to-market strategies," Kroa added.