Microsoft Celebrates Bing's Big Year
As 2013 draws to an end, Microsoft charts the progress of its in-house search technology—Bing.Bing may continue to trail behind Google, but Microsoft is nonetheless touting its search technology's progress during the final days of 2013. "Over the past 12 months, we have shipped thousands of changes to the search experience which are directly based on how you use Bing," wrote the Bing team in a blog post. Thanking users for a "great year," the company described some of the features, many inspired by consumer engagement, that position Microsoft's search technology as an increasingly integral part of the Redmond, Wash.-based company's software, services and device ecosystem. "From minor updates like downloadable homepage images to major changes like powering Smart Search in Windows 8.1 and voice search in Xbox One, none of this would have been possible without your engagement and feedback," stated Microsoft. Bing has even won over a die-hard rival. During the Apple's Worldwide Developers Conference in San Francisco, it was revealed that Bing would become Siri's default search engine in iOS 7, the latest version of the iPhone and iPad maker's mobile operating system.
Derrick Connell, Microsoft Bing vice president, said in a blog post that the company was "thrilled that all the great results people have come to know and love on Bing.com will now be available to Siri users on iPhone, iPad and iPod Touch."