Microsoft Enlists Live Tiles to Quantify Company Data
Microsoft is tapping one of its Windows 8 features to serve up company stats, like the fact that staffers eat more than half a million slices of pizza each year.How many minutes do users spend on Skype each day? How much revenue does Office 365 generate for Microsoft? The software giant, which is fashioning itself into a "devices and services" company, is opening up on its impact on the IT market, along with other company facts and figures with a newly launched Website called Microsoft by the Numbers. Visitors can explore various facets of the sprawling software company using a Windows 8 and Windows Phone 8 signature feature, and source of litigation, the Live Tiles interface. Arguing that "numbers are more effective at telling a story than words," Frank X. Shaw, vice president of corporate communications at Microsoft announced in an Aug. 12 blog post: "We’re introducing a new site at microsoft.com/bythenumbers that uses a familiar interface to highlight some of the important (and not-so-important) facts about our business and our company." Just as the Live Tiles feature was a departure from the static Windows interfaces of the past, Shaw indicated that the site would follow suit. "In the spirit of live tiles, we’ll update this site frequently, so you can keep apprised of the progress we’re making in our transition to a devices and services company, and of how many cans of Coke Zero we’re consuming each year (hint: it’s the most popular soda on our campus)," he wrote.
The site offers not only a glimpse into how Microsoft is performing in the technology market, it pulls back the curtain on some of the company's lesser known programs and initiatives. Clicking or tapping on a Live Tile (30 tiles are live as of this writing) expounds on a particular data point and displays links to supporting information or related company Websites.