Microsoft Flips the Switch on Dynamics CRM Online in India
Microsoft's cloud-based customer relationship management software comes to new data centers in India.Last September, Microsoft cut the ribbon on new Azure cloud data centers in India. Weeks later, the Redmond, Wash., software and cloud services provider launched locally delivered Office 365 cloud services in the country, improving application responsiveness and assuaging data residency concerns for Microsoft's customers there. Now, customers can also subscribe to Dynamics CRM Online, the cloud-based version of Microsoft's customer relationship management (CRM) platform. The new Azure regions, Pune and Chennai, located in Central and South India, respectively, "enable data residency for CRM customers in India, bringing enterprise-grade reliability and performance to regulated industries and other businesses," wrote Jujhar Singh, general manager of Microsoft Dynamics CRM, in a May 3 announcement. "This includes data replication in multiple regions within India for business continuity, reduced network distance, and the option of a private connection to the cloud with Azure ExpressRoute." Data residency and data sovereignty requirements have become major factors in how cloud providers deliver their services to the global marketplace. Depending on local regulations, businesses may be prohibited from storing customer data and other sensitive information on cloud servers in a foreign data center, where it can potentially fall into the hands of other governments or organizations.
Microsoft isn't the only IT giant taking those concerns seriously as they battle for more global market share.