Microsoft HereHere Platform Melds Analytics, Social Media
Microsoft hints at its approach to the Internet of things with a project that helps mobile users take the pulse of their communities. It debuts in New York City.Microsoft today launched HereHere, a new project that blends data analytics and social media to alert users to issues affecting their neighborhoods and improve how they engage with their communities. HereHere originates from Microsoft Research's Future Social Experiences (FUSE) Labs. The mobile-friendly platform delivers selective and relevant status updates pertaining to local happenings that mimic social messages sent by friends. Its companion Website HereHere.co allows users to further explore their neighborhoods and the issues affecting them on an interactive map. The service is the latest example of Microsoft's growing interest in analytics-driven, location-based tech. In February, it invested $15 million in Foursquare, as part of a deal that grants Microsoft access to the company's crowdsourced "places database" with 60 million entries. In a Feb. 4 statement, Foursquare said, "when you use Microsoft devices powered by the Windows and Windows Phone operating systems and products like Bing, places will be enhanced by Foursquare—to provide contextually-aware experiences and the best recommendations of any service in the world." For its debut, HereHere turns its lens on New York City. It derives its data from 311, the city's non-emergency help, information and municipal services hub; 311 bases its own data stream on the thousands of phone calls, emails and texts received by the agency each day.
HereHere then analyzes that data, identifies the most critical and compelling 311 requests, and issues texts as humans would communicate what's happening in their neighborhoods. "Think of it as a meta-status update for the day—a simplification of issues in your neighborhood compressed into a text that you might get from a friend," said Microsoft Research's Kati London, a senior researcher.