Microsoft's Bing Reaches 5-Year Mark as Search Keeps Evolving
Microsoft chronicles the history of the company's search engine and the changes that occurred in those five years—from advanced intelligence to machine learning.Microsoft is celebrating the fifth anniversary of Bing's official launch on June 3. To commemorate the occasion, the company is taking a look back at how a rapidly changing technology landscape influenced the company's approach to search. Bing.com has been altered to spotlight the search engine's hallmark feature: the image-based backdrop. Visitors can cycle through several "editor's picks" of the eye-catching photography that has graced the Bing home page over the years. While not as visible, Bing has also experienced big changes under the hood. It all started in 2009 when "the industry was starting to realize that the paradigm of keyword searching needed to evolve, and the way forward was to look at the Web not as a collection of documents or pages but as a digital representation of the real world," said the Bing Team in a blog post. The semantic Web was taking off, and Microsoft navigated this shift by adding verticals like health, travel, shopping and electronics for more contextually rich search experiences.
The rise of social media in 2010 paved the way for social integration and a landmark deal with Facebook. The early seeds of the company's new "mobile-first" approach appeared the following year when Bing designers rolled out tablet- and smartphone-friendly search experiences. 2012 brought a new three-column format that "stitched together the massive corpus of the Web, synthesized intelligence from Bing, and organic intelligence from people to deliver a more natural way to search."