Microsoft's Social, Cloud Strategies to Pay Off in 2013: Harmon.ie CEO
Can old dogs learn new tricks? Yes, says Harmon.ie CEO Yaacov Cohen, but not without some expensive and painful lessons in social media and enterprise mobility.Nothing stings like getting slapped with the "old guard" label. In an era defined by the blistering pace of IT innovation, that's exactly the indignity that tech titans like Microsoft, IBM and Research In Motion have been suffering lately. As business IT grows more social and mobile, Microsoft has lagged behind social enterprise startups and big rivals like Apple. Yaacov Cohen, the CEO of Harmon.ie, a social collaboration software maker, said that next year, the tides will turn in Microsoft's favor and that of its fellow stalwarts. Cohen argued that Microsoft's acquisition of Yammer and strategic investments in the cloud will start to pay off in 2013. It also helps that Office has a huge user base. "Microsoft and cool are two words which normally don't go together. But with Microsoft's acquisition of Yammer, Microsoft is now in the driver's seat to deliver the social experience to the millions of Office users," offers Cohen in a statement.
Microsoft acquired Yammer in June in a deal valued at $1.2 billion. Despite some missteps—and potentially irking partners by gobbling up the popular enterprise social media specialist—Microsoft stands poised to deliver a more integrated social experience to Office users, says Cohen. "Yammer, combined with other Office products like SharePoint, will make Office social and for the first time combine business processes with social activities," he adds.