SAP Plans Stats Zone for Times Square's Super Bowl Boulevard
Back-end enterprise analytics company SAP, wanting a more public face, has designed an interactive hub with social media stats for Super Bowl fans.SAP, the B2B enterprise software company, would like to get to know its "customers' customers" and so has devised a way to hopefully meet several million of them on Feb. 2, during Super Bowl XLVIII. In a warehouse on Long Island, SAP has constructed the NFL Stats Zone with Insights From SAP—a little house of sorts that it plans to pack up and reassemble on Super Bowl Boulevard, a 13-block stretch of Broadway that will feature football-themed attractions beginning Jan. 29. An enormous display outside the Stats Zone will feature social media analytics—or, the Super Bowl's social pulse, as taken by SAP's NetBase real-time analytics tool. NetBase near-instantly scans Facebook, Twitter, other social media sites, blogs and really a large swath of the Internet, looking for keywords and making sense of the content it finds. SAP's Super Bowl analysis will include fantasy player of the year stats, player vs. player comparisons, team comparisons, word clouds showing trending topics, a geographic display of fan support and sentiment questions.
In the chilly warehouse three days before its move to Times Square, the display outside the Stats Zone showed attractive, changing graphics and asked, "Which team are fans most passionate about?" It then showed the breakdown by week of which team had come up in positive conversations most often. (The scores were based on a scale from minus 100 to plus 100. If three negative things and three positive things came up in the search, for example, the score would be zero.)