10 Reasons Cloud-Service Brokerages Are Seeing Solid Growth

By Chris Preimesberger  |  Posted 2014-05-27 Print this article Print

Enterprise IT teams are quickly realizing that they need to manage both their public and private cloud services with the same vigor that they manage traditional on-premises systems and software. The fact that cloud computing is now a key part of enterprise IT plans is leading to discussions about the right approach to planning, selecting, deploying, administering and optimizing the performance of cloud-based resources. Add to this the increasing adoption of specialized cloud services, and IT is looking at the daunting task of managing on-premises systems, private clouds and multiple public cloud environments, which greatly increases complexity. To address the new challenges of cloud computing, cloud-service brokerages (CSBs) have come into play to act as intermediaries, helping add value for users by providing aggregation, integration and customization services. As we enter the next phase of cloud computing, a multitude of factors are leading to the expansion of the CSB market. This eWEEK slide show, put together with our own reporting and industry insight from cloud management software provider Egenera, offers 10 reasons the cloud-service brokerage market is seeing significant growth in 2014.

  • 10 Reasons Cloud-Service Brokerages Are Seeing Solid Growth

    by Chris Preimesberger
    1 - 10 Reasons Cloud-Service Brokerages Are Seeing Solid Growth
  • Ease of Use

    Growth in competition is leaving organizations managing multiple services from multiple vendors and, consequently, multiple registration, billing, provisioning, security, administration, support and licensing requirements. The complexity of having to manage all this on your own can be overwhelming for IT departments and can be significantly lessened or eliminated through a CSB.
    2 - Ease of Use
  • Finding New Services

    The number of cloud services on the market today is vast and growing daily. Amazon alone has doubled its services in the past year and is adding a service a day. As a result, it's almost impossible for the end users to keep up with available services. A cloud broker can categorize the list of services available across multiple clouds, making it easier for users to identify useful services.
    3 - Finding New Services
  • Comparison Shopping

    Once the brokerage is set up, it can be useful as a way to compare services and prices across clouds. You could imagine a tool that does comparison-shopping for you—much like what is available in retail today.
    4 - Comparison Shopping
  • Cloud Bartering

    When clouds are categorized by a broker, new businesses can be derived from this. For example, a cloud may advertise "available space for rent" within the brokerage, allowing others to bid/buy space at discounted rates. Here, "space" refers to virtual or physical resources. There are companies trying to do this today, but a brokerage allows a central hub to perform this type of cloud bartering.
    5 - Cloud Bartering
  • Easy-to-Understand SLA

    Think of a cloud brokerage as a shopping mall. In a mall, you typically have anchor stores, inexpensive stores and high-end stores. We know them by brand names: Target, Nordstrom, Kohl's, Macy's and so on. Other than Amazon, there really isn't much brand recognition in the cloud space. A brokerage can act as a mall and offer low- to high-end capabilities by price, service-level agreement (SLA) or security.
    6 - Easy-to-Understand SLA
  • Brokerage

    As the name applies, the cloud broker acts on behalf of the end user and the vendor, and matches user requests with the appropriate vendor cloud. This is a powerful concept that is missing in the cloud market today—having an advocate for your best interests.
    7 - Brokerage
  • Simplified Deployment

    Because cloud technologies and frameworks are relatively new, not every IT department is a cloud expert. Cloud brokers can help determine the best framework for an organization's needs. They can also provide provisioning assistance, budget guidance and assist in integrating disparate services across multiple hybrid environments.
    8 - Simplified Deployment
  • Better Interface

    Cloud brokers can provide a simplified interface, including the ability for single sign-on. This would enable simplified management across cloud resources, masking the complexity that comes with working with multiple providers.
    9 - Better Interface
  • Lower Cost

    Because cloud brokers do business on a regular basis with cloud-service providers, they often can negotiate better terms and prices than an end-user organization can do so on their own.
    10 - Lower Cost
  • Support and Troubleshooting

    One of the potential problems with using multiple cloud services is determining where a problem starts when one occurs. The cloud-service provider may point back to your own infrastructure or network. A cloud broker can do the triage needed to identify where the problem is coming from and act on your behalf to resolve issues that originate with a cloud service provider.
    11 - Support and Troubleshooting

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Thanks for your registration, follow us on our social networks to keep up-to-date
Rocket Fuel