10 Reasons Why Your Retail Store Needs an App--Now

By Chris Preimesberger  |  Posted 2014-10-23

In the increasingly mobile, digitally oriented world, it is more important than ever that retailers embrace an omni-channel strategy. Research has found that consumers not only want brick-and-mortar retailers to deliver key services via apps, but that they pretty much expect them to do so. In addition, application-focused retailers have demonstrated better market results across the board; this is a result of mobile apps increasing consumer favorability toward those retailers and moving those consumers toward action. To produce the 2013 Digital Impact Survey, the Apigee Institute conducted a survey of 1,000 U.S. smartphone users to shed light on how mobile devices and apps are changing consumer shopping behavior and what these changes mean for retailers. The Apigee Institute delivers strategic insights and practical recommendations based on real-world benchmarks and original research, with a focus on guiding global enterprises as they build and execute successful digital transformation strategy using apps, APIs and data. This eWEEK slide show, based on those survey findings, examines 10 reasons why it is imperative for retailers to add apps to their business strategy.


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