Eight Ways to Test a Site's Holiday Shopping Readiness

 
 
By Darryl K. Taft  |  Posted 2014-10-20
 
 
 
 
 
 
 
 
 
 

The holiday shopping season can be the busiest time of the year for retailers. With planning and preparations often starting as early as June, priorities can seem endless as new items are added to the proverbial to-do list each day. Despite the ongoing list of new areas to focus on, there's one element of holiday readiness that should never be overlooked: e-commerce site testing. Site testing is nothing new, but true holiday readiness goes beyond ensuring the site can handle an increased number of visitors. Holiday readiness is about ensuring an optimal user experience. Does the site visitor see what they're supposed to see? Is site navigation optimized to ensure visitors can find the most relevant items as they browse? Can they ask for help from customer service representatives, and get it, when they need it? This eWEEK slide show, based on our own analysis and insight from enterprise cloud commerce solution provider Demandware, offers tips to help you get your site ready for the holiday shopping season.

 
 
 
 
 
 
 
 
 
 
 

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