Facebook, LinkedIn, Twitter: Making the Most of Social Networking at Work
The mechanics of building a network of business contacts are becoming more social than ever. Social networking—ranging from LinkedIn, Facebook and Twitter, to newer players such as Google+, to IT career sites such as Dice.com that may incorporate some social networking functions—can serve as a powerful tool when combined with traditional job search and networking tools. A large percentage of professionals have a presence on one or more social networks, yet many still need to learn how to use social networking to its full potential while avoiding some pitfalls. Additionally, social networks continue to offer a cost-effective way for recruiters and hiring managers to find, and check out, skilled workers. For these reasons, it behooves professionals to become savvier about social media and keep their profiles on key sites updated, even if they are not actively looking for a new job. With that in mind, eWEEK tapped social media and employment experts for their take on emerging trends and how users can capitalize on the potential of social networking and combine it with traditional networking and job hunting strategies. See what they had to say about the importance of being social.
Social Networks Come of Age
While 88 percent of job seekers have at least one social networking profile, 64 percent have two and 44 percent have three, according to a survey conducted in September by Jobvite, which provides a software as a service-based recruiting platform. "Social networks have become part of the mainstream for job seekers and recruiters," said Dan Finnigan, Jobvite CEO. He recommends that professionals have a presense on LinkedIn, Facebook and Twitter, as well as industry- and job-specific sites.