Google Zeitgeist: 2013 in Searches, Trends and Images

By Michelle Maisto  |  Posted 2013-12-19

Google plays witness to our individual key taps, answers our questions, connects us to others and feeds us the news. In its year-end Zeitgeist list, it adds up all the above and offers lists of what the world was most interested in and searched for most, including the top trending searches from 72 countries and the most searched for people and events. "Every day, around the world, we search," Amit Singhal, senior vice president and Google Fellow, wrote in a Dec. 17 blog post. "We want to find out more about our heroes, explore far-away destinations or settle a dinner-table dispute between friends." The world can feel good about the fact that the number-one global trending topic of 2013 was Nelson Mandela, who, even before his passing, had people curious to learn more about him, Singhal wrote. (Better left to the fine print of 2013 is that the top "what is ..." search was for "twerking.") The tech world is sure to note that the iPhone 5 was the third top trend of 2013—while the Samsung Galaxy S 4 was the eighth. We've highlighted some other key findings from the more than 1,000 top 10 lists Google created to represent the closing year.


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