How to Ensure a Successful Hybrid Cloud Enterprise Email Deployment

 
 
By Chris Preimesberger  |  Posted 2016-02-18
 
 
 
 
 
 
 
 
 
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    1 - How to Ensure a Successful Hybrid Cloud Enterprise Email Deployment
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    How to Ensure a Successful Hybrid Cloud Enterprise Email Deployment

    Although we cover hybrid clouds frequently, what we don't often discuss is how email can be run optimally inside a hybrid system.
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    2 - Determine the Level of Automation or Manual Intervention
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    Determine the Level of Automation or Manual Intervention

    If you are moving to hybrid for redundancy and disaster recovery, then build the architecture and business rules accordingly. Select the appropriate cloud email delivery provider for your needs; having an on-premises email infrastructure means that you might already have your marketing tools (such as campaign management/segmentation/list management) in-house. If this is the case, using an enterprise service provider for cloud delivery might be overkill because you would be paying for these additional services that you don't need and would not be utilizing.
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    3 - Off-Load Deliverability Headaches to the Experts
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    Off-Load Deliverability Headaches to the Experts

    Offloading deliverability to experts in the industry who live and breathe these rules day in and day out allows you to focus on your core business activities. Because they are experts, you get more mail delivered to the inbox—which can translate to higher conversions and greater revenue.
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    4 - Easy Expansion for Seasonal/Peak Demand
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    Easy Expansion for Seasonal/Peak Demand

    It does not make sense to expand your hardware footprint to support one-off bursts in demand, either unpredictable bursts or seasonal spikes, when this could mean additional long-term investment that might then remain idle. Adding an easily expandable/elastic cloud service absorbs these demands for more volume as needed.
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    5 - Redundancy, Latency, Security Are Mandatory
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    Redundancy, Latency, Security Are Mandatory

    Having two active sending environments automatically gives redundancy, should one of them fail. Depending on how it's architected, failover could be automatic or manually initiated. For emails that are extremely time-sensitive where network/latency could be an issue, you can use your own private environment where connectivity can be controlled using quality of service (QoS), and send the rest using the cloud.
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    6 - Choose Your Tools Wisely
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    Choose Your Tools Wisely

    Your on-premises email infrastructure will likely have its reporting and analytics capability, as will your cloud delivery provider. You will need to determine which tool best serves your user and standardize on that. This means that in order to see the complete picture of your email program's deliverability and engagement performance, you will need to consolidate data from both systems before you can report on it using your preferred tool.
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    7 - Data Must Flow Seamlessly
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    Data Must Flow Seamlessly

    Data must flow cleanly between on-premises mail transfer agent (MTA) and the cloud in an efficient manner to deliver the elasticity in on-demand capability when needed. However, you must ensure that the connection between the two provides adequate security for confidentiality of data flow, user access and application interaction.
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    8 - Cloud Providers Must Have Established SLAs
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    Cloud Providers Must Have Established SLAs

    Ensure that the cloud provider you select has established service-level agreements (SLAs) and adequate resources that can be allocated to you when needed to meet your peak time sending rates. Additionally, availability of computing and storage services, durability of data and prices should be defined in SLAs.
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    9 - Dispelling Security Concerns
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    Dispelling Security Concerns

    Finally, if your company has security concerns with data in the cloud or needs to be in compliance in highly regulated industries, you can store sensitive data within your internally managed sending mechanism, while allowing less-sensitive data to get sent out through the cloud environment.
 

We at eWEEK write about the growing trend toward deploying hybrid clouds virtually every day. A hybrid cloud is a cloud computing environment that uses a mix of on-premises, private cloud and third-party, public cloud services with orchestration between the platforms. By allowing workloads to move across private and public clouds as computing needs and costs change, a hybrid cloud gives businesses greater flexibility and more data deployment options. However, what we don't often discuss is how email—yes, it's still the killer business app—can be run optimally inside a hybrid system. A hybrid email deployment segregates mail streams and is readily able to identify data dependencies and integration points with other in-house systems for each mail stream. It is important to determine which would be best served by an on-premises email infrastructure versus a cloud delivery provider. Based on research and industry input from Phillip Merrick, CEO of email services specialist SparkPost, we offer guidelines on how to ensure a successful hybrid cloud enterprise email deployment.

 
 
 
 
 
 
 
 
 
 
 

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