IBM's Way to the Cloud Is Through the Channel

By Darryl K. Taft  |  Posted 2015-02-17

With its greater emphasis on cloud and mobile computing, IBM has transformed its channel strategy by announcing One Channel Team, an effort that brings all of Big Blue's channel support under one unit. IBM announced the move at the IBM PartnerWorld Leadership Conference 2015 in Las Vegas. IBM's One Channel Team is designed to bring simplicity to the channel by helping business partners build skills, drive demand and increase growth as they transform for the future. The focus on cloud technologies is particularly key as analysts project that business partners will double their cloud-based efforts over the next two years. "As IBM continues its move to higher value solutions in strategic markets, we are helping business partners solve business challenges for clients by providing them deeper skills, collaborative tools and new growth opportunities," said Marc Dupaquier, general manager of IBM Global Business Partners, in a statement. "With the One Channel Team, we've built a strong, dynamic partner ecosystem that is designed to make it easier for Business Partners to build more profitable lines of business." The One Channel Team aligns channel operations from across the company to provide a broader, more competitive partner experience, as current and future IBM business partners capitalize on new market trends based on cloud, analytics, mobile, social and security. 

Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

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