Mobile App Developers Should Keep Their Apps Free: 10 Reasons Why

By Chris Preimesberger  |  Posted 2013-10-29

Hitting the charts—let alone topping them—on Apple's App Store is no easy accomplishment. In fact, only 2 percent of the top 250 publishers in the App Store are considered newcomers. App developers are feeling the effects of a saturated market that features nearly 1 million mobile applications and sees the introduction of new apps—both good and bad—each day. Unfortunately, as they search for the right features to set their app apart from the crowd, many developers don't realize what might be keeping them out of the running entirely: price. While the paid-up-front app model isn't entirely dead—some app categories such as business and health continue to charge initial fees successfully and unique paid apps that target groups with specific needs may still survive—seasoned developers agree that the trend is shifting toward free apps that generate revenue other ways. eWEEK and Matthew David, chief digital strategist in the Mobile Solutions Group at Compuware Professional Services, explain the 10 reasons why mobile app developers should keep their apps free.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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