OpenWorld 2012: Oracle Assuming Role as Soup-to-Nuts IT Integrator

By Chris Preimesberger  |  Posted 2012-10-03 Print this article Print
Hurd Connects Strategy With New Products

Hurd Connects Strategy With New Products

Oracle President Mark Hurd told members of the international press that the company's strategy is very simple. "We've broken our strategy down into four basic pillars: a) best-of-breed IT in the stack; b) customized vertical integration; c) standard industry applications; d) complete cloud infrastructure and services."  This is where the 12C database, Exadata X3 hardware and the new cloud services all work together, he said. In short, Oracle is preparing to provide the entire software stack as well as much hardware as a customer wants to buy, although it contends it will work hand-in-hand with other vendors in the data center.


SAN FRANCISCO—The basic message that Oracle is delivering at its annual OpenWorld conference here is that customers can reliably turn to the company for "virtually" all their enterprise software, hardware and IT services. OpenWorld 2012 opened Oct. 2 here with an international crowd of 50,000 on-site attendees and an estimated 1 million who were signing on to conference events online to learn about the next steps in Oracle’s corporate strategy. Photos and videos of the Oracle America's Cup catamarans were everywhere at the conference venues as a reminder that the next international yacht racing competition will take place in San Francisco Bay. The conference convened with Oracle CEO and co-founder Larry Ellison introducing two new products and two new cloud services: the new Oracle 12C parallel database software expressly designed for cloud computing; a revamped version of the Exadata hardware in-memory database and analytics server called the X3; and two important new cloud services, Oracle Private Cloud and Oracle Infrastructure as a Service. This eWEEK slide show looks at the details in these products and other news emerging from the show at the Moscone Convention Center.


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