Put Social Intelligence to Work at Your Enterprise: A 10-Step Program

By Chris Preimesberger  |  Posted 2012-12-20 Print this article Print
Social Media: Future of Customer Marketing

Social Media: Future of Customer Marketing

The onset of new social media technologies has fundamentally changed the way people communicate and network with other people. The future of customer marketing will be shaped by combining traditional customer analytics with insights from the emerging social media analytics discipline to meet enterprise strategic goals.


Social networking has greatly impacted not only the way we all communicate with our friends, relatives and business associates, but it also has improved and quickened the way we decide to buy things. Enterprises are using social networking to keep their fingers on the pulse of market demand. They can learn what their customers are talking about, what their preferences are, whether they are saying positive or negative things about their company in the social networks. Best of all they can learn what products and services they are recommending to their friends. Enterprises that use social networks to gather market intelligence will succeed in the new global economy. Social networking used to be limited to face-to-face discussions and telephone conversations, but this is hardly the case anymore. Two-thirds of the world's population has access to the Internet via smartphones or other personal computing devices and that number increases daily. All enterprises should consider adding social network intelligence to their business plans; even the local barber in a small town would like to know if his customers are happy and what they are telling their friends about his work. In this slideshow, eWEEK talked with Hewlett-Packard Enterprise Services learn about its definition of a social intelligence as well as on how to start such a program.


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