Velocity Conference: Boosting Online Performance Takes More Than Speed
Developers must constantly improve the performance of their Websites and Internet apps or face losing customers to competitors, according to speakers at the O'Reilly Velocity Conference.SANTA CLARA, Calif.—Patrick Lightbody, a product manager with software performance management company New Relic, ditched his favorite food truck because of his new Apple Watch. More than just an amusing story though, it served to highlight the changes coming in mobility and user interfaces as well as the ever-growing appeal of real-time response. Lightbody loved the burritos at the local food truck near his office in San Francisco. But when he saw that his new Apple Watch had a 'Burrito button' app, courtesy of Chipotle, "it blew my mind." Now that he can simply press "Burrito" on his watch screen to order one from the local Chipotle that will be ready for pickup when he gets there, he had to say good-bye to the food truck. He also used the anecdote to highlight the fact that "every business is becoming a software business" to more effectively reach and serve customers. And while speed is important, he emphasized that making sure the Website or app is a "delightful experience" will determine whether customers will come back. Noting we now have massive amounts of data on how customers use apps across a range of devices, he encouraged developers to "participate with the analytics" if they want to be successful.
Lightbody was one of the speakers at O'Reilly Media's Velocity conference here May 29 that focused on Web operation performance and building resilient IT systems.