Windows Azure Store Premiers as Microsoft Touts Cloud as Dev Backbone
In the enterprise, identity management and extending business processes are key for developers, Nadella noted. "Workday is a great example of an ISV building a Windows 8 enterprise app for financial and human resources," he said in his post. "By integrating with Office 365 and Azure Active Directory for single sign on, they are able to securely access existing enterprise assets and provide users a seamless, intuitive experience." Scaling to Meet Traffic Demands, Reduce Costs Overall, Nadella shared how developers can use Windows Azure to build apps that scale to meet the demands of high traffic, reduce costs, improve development speed, and allow for flexible, on-demand app usage. "These apps could take lots of code, but we've built in services that make building these apps easy," he said. "We've taken the drudgery out of building these cloud-scale apps."Dave Campbell, a Microsoft technical fellow, demonstrated and discussed some of the new data-handling capabilities Microsoft has delivered, including Windows Azure HDInsight, which brings Apache Hadoop to Windows. "We are using data that we get from the [cloud] services to enhance the services," Campbell said, noting that individuals working with data and services in this way can become "service whisperers." For his part, Guthrie discussed Windows Azure Media Services, which enables developers to use and encode video and introduced SignalR, which is a new member of the ASP.NET family that facilitates adding real-time functionality to Web applications using WebSockets and other down-level transports. In addition, Microsoft announced Windows Azure as the back end for Halo 4, the popular video game. Halo 4 multiplayer mode is using Windows Azure to provide a robust, cost-effective way to scale up and down as demand ebbs and flows across the globe.
Nadella also said Microsoft is building a data platform that is fully capable of "storing any data, any size" and having different processing capabilities on top of that data.