With Greene Aboard, Google Gets More Serious About Cloud

By Chris Preimesberger  |  Posted 2016-03-23 Print this article Print

New, 'Can-Do' Public Cloud Attitude

Google hadn't exhibited this kind of "can-do" public attitude toward its impressive open source-based cloud services, tools, and platforms previously. Don't read this incorrectly; Google has always been helpful to developers in offering its cloud products and services, but only now is it putting a stake in ground and going after this as a profit-making proposition.

"We're seeing an acceleration of customers choosing us, and for three main reasons," Greene said. "One: Better value, in terms of price and performance; two, reduced risk, in terms of security in open source software; and three, my favorite: access to innovation."

Greene said that Google isn't going to become another IBM when it comes to professional services.

"We're not really planning on making money with our professional services," Green said at a press conference following the keynote address. "We don't want to lose money, and we will offer those services around our platform as needed, but we view them mostly as a mechanism for getting customer feedback and helping build solutions."

Google Wants to Emulate What AWS Did in 2006

There is more to the Internet search, news, and email world than mere advertising, and Google is anxious to expand in the cloud the same way AWS did a decade ago.

It appears the Mountain View, Calif.-based company is well on the way to doing this. Google celebrated a major sales win recently when Apple chose to move much of its iTunes, iCloud and other offerings from AWS to the GCP.  

CRN reported that Apple quietly struck the deal late last year. Apple spends an estimated $1 billion annually on AWS, which powers parts of iCloud and iTunes. The report said that Apple has "significantly reduced its reliance on Amazon Web Services" since signing the deal with Google, although it hasn't abandoned Amazon's platform entirely.

Google executives have told partners that the Apple deal is worth $400 million to $600 million, CRN said, although it isn't clear whether those figures refer to an annual spend or a specific amount of capacity.

Google is clearly going after AWS and the others on pricing. Last January, the company released a comparison of its cloud prices with those of AWS that reflected what Google officials said are its lower prices, even after Amazon announced its 51st price reduction.

However, according to Google, comparable Google cloud instances are still between 15 percent and 41 percent less costly than AWS.

The Google Cloud Platform conference closes March 24.

Chris Preimesberger

Chris Preimesberger is Editor of Features and Analysis at eWEEK. Twitter: @editingwhiz


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