Yahoo Renewal Will Succeed With Mayer at Helm: 10 Reasons Why

By Don Reisinger  |  Posted 2013-04-10 Print this article Print

5. Yahoo is still an extremely popular site

Let's not forget that Yahoo is consistently one of the most-visited Web sites in the world, its email platform is still quite popular and it has enough people who are still using Yahoo as their browser home page that it still generates boatloads of cash. If Yahoo loses its enduring popularity, one of the first signs will be if people drop it as their favorite home page. Then it will be in for trouble. But so far, so good.

6. Don't discount the many, many verticals

Yahoo is a multifaceted company nowadays. The company is obviously still a search powerhouse and with help from its many media properties, it is one of the world's most popular destinations for news and opinions. Yahoo also has a host of Web tools, image-management tools and other products designed to be a destination for all users. In some ways, it's succeeding.

7. She already has a solid company

One of the most important things to understand about Mayer is that she didn't come into the company with nothing to stand on. Quite the contrary, Yahoo has been generating billions of dollars in profits for a long time. And the company's cash coffers grow each year. Yahoo was a relatively healthy company when Mayer took over. The main problem was Yahoo growth had stagnated, overshadowed as it is by Google, and that is what shareholders and critics said. But now Yahoo is in better shape and should continue to recover with Mayer at the helm.

8. It really is about integration

The current way for technology companies to succeed in the industry is to fully integrate their products across a wide array of platforms. Yahoo is doing that with its search, home page, mail and messaging. The company has also found a way to leverage mobile without focusing too heavily on it. All in all, Yahoo's integration is quite good, thanks to Mayer.

9. She's not trying to do too much

The last thing Mayer should have done walking into Yahoo was to try and blow up the company and change it in dramatic ways. Mayer actually did the right thing by slowing down, figuring out where the problem areas were and making simple, smart moves. So far, that has worked. And Yahoo is on a better track because of it.

10. Shareholders are giving her time

When Marissa Mayer took over at Yahoo, she reportedly asked that the board give her enough time to try and make things right at the company. Luckily for Mayer, the shareholders obliged. Succeeding in the technology market is all about time—managing it, being ready for its changes and adapting to its speed. Mayer understands that. And Yahoo will succeed because of her knowledge.

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