Yahoo Renewal Will Succeed With Mayer at Helm: 10 Reasons Why
NEWS ANALYSIS: Yahoo CEO Marissa Mayer is trying to rebuild the company that once dominated the Web. It looks like she just might pull it off.Yahoo CEO Marissa Mayer is in the process of transforming one of the most famous and beloved online companies in the world. After less than a year on the job she has already made a number of significant and at times controversial moves to try to turn the company around. Although she still has some serious work cut out for her and needs to find a way to transform the massive company into one that can more adequately compete against today's Web giants, if anyone is up to the task, it's her. As a former Google Search chief and one of the best employees the search giant ever had, Mayer is the ideal choice to run Yahoo. She might even have what it takes to pull off this daunting task. That Yahoo could succeed was thought to be impossible just years ago. The company was watching its search market share fall at a rapid rate, and its advertising business lagged far behind Google's. Although it was still the most popular Web site in the world, its actual value to those using it was waning. It was clear something needed to be done, and Marissa Mayer seemed like just the person for the job. Now well into her first year as Yahoo's chief executive, Mayer is showing that her understanding of the marketplace and her ability to find the right deals for the right prices might just be the formula that keep's Yahoo's recovery on track.
Here are the reasons why Mayer's work at Yahoo will help her and Yahoo succeed in the long run.