In his keynote address at EMC World, Tucci said businesses are demanding IT offer dynamic and innovative ways of dealing with these changes.
To EMC CEO Joe Tucci, change has
always been one of the constants in the tech industry.
Speaking before a packed convention
hall at EMC World 2012 in Las Vegas, Tucci recounted the industrys move from
mainframes to client-server technologies to, now, smartphones and other mobile
devices. He touched on the storage business move from tape to disk to flash,
the killer apps going from ERP and CRM to predictive analysis.
Now, the industry is moving into the
era of cloud computing and big data, and EMC, the dominant data storage company
of the past couple of decades, will be a significant player, Tucci said May 21
during his keynote address at the show, which was Webcast.
Tucci gave the crowd the high-level
view of EMCs goals and directions, an umbrella vision that encompassed what
the company was doing as it
unveiled 42 new products and services, a record
for the storage giant. EMC updated its VMax high-end storage array portfolio
with new software capabilities, a new scale-out network-attached storage (NAS)
OS for its Isilon division, unified VNX systems with greater performance and
capacity, entry-level VNX and VNX3 storage systems, and enhanced the Data
Domain and Avamar de-duplication systems.
For infrastructure as a service
environments, EMC rolled out the new DataBridge real-time management tool for a
single point of management. In addition, the company upgraded its Atmos Cloud
platform to better manage big data workloads in distributed cloud environments,
and said the combination of its VPlex virtual storage offering and RecoverPoint
data protection solution is the industrys first cloud package to connect
active-active data centers with third-site disaster recovery protection.
All that fit in with Tuccis vision
of the new vision of technology and business, a world of clouds, where dynamic
performance, security, big data and predictive analysis are paramount.
Speaking about the need for more
dynamic services in this environment, Tucci summed up the theme of his entire
talk when he said, If we do this right, theres a tremendous opportunity
here.
Regarding the cloud, he said the big
debate right now is which model will become the predominant oneprivate or
public? Tucci called it a "stupid question," noting that there will
be thousands of public clouds and hundreds of thousands of private clouds.
Its a world of both, he said,
noting that in a recent poll, 78 percent of respondents said their companies
were making plans for private cloud use, while 77 percent said the same thing
about public clouds. We call this world of both the hybrid cloud.
Tucci envisions a scenario where
most companies will run their own private clouds, while relying on public
clouds as business demands.
He and Pat Gelsinger, president and
chief operating officer of EMC, also talked about efforts the company is making
beyond the 42 new products announced at the EMC World show. Tucci mentioned an
initiative he called Project X, an effort stemming from its acquisition in
2010 of
flash storage maker XtremIO.
Its nice being EMC, he said with
a grin. You can do what you wantto a point.
Gelsinger, during his keynote
address, said that the first product resulting from the XtremIO deal would roll
out later in 2012.
Also touching on the subject of
change, Gelsinger said that the center of gravity in IT has shifted away from
applications and now lies with data. Noting the massive product rollout at the
show and the breadth of EMCs offerings, he said that when dealing with data,
one size does not fit all.
Tucci noted the effort EMC makes to
continue delivering innovative new products every year. The company spends more
than $2.5 billion every year on in-house R&D efforts, and another $2
billion or so every year buying smaller companies whose products complement
what EMC is doing.
We are, at our heart and soul, a
technology company, he said.
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