News Analysis: EnterpriseDB is hoping entice more enterprises into cloud computing with a database-as-a-service offering geared to challenge Oracle in the database market.
EnterpriseDB has announced a new database-as-a-service offering, which will bring EnterpriseDB's PostgreSQL and PostgreSQL Plus database products to the cloud.
The company has already forged agreements with leading cloud services hosts to immediately offer EnterpriseDB's PostgreSQL Plus Cloud Service. Service providers, such as CloudBees and Engine Yard, will use PostgreSQL Plus Cloud Service for their core offerings while Amazon EC2 and HP Cloud Compute will offer PostgreSQL Plus Cloud Service directly to customers.
Offering the service as an alternative to entrenched Oracle users means that EnterpriseDB must include some specific features to support enterprise customers. One critical feature that EnterpriseDB's PostgreSQL Plus Cloud Service includes is support for fully ACID (Atomicity, Consistency, Isolation, Durability) compliant relational database service.
That brings compatibility and ease of conversion to the service, lightening the load associated with migrating to another database. Further improving simplicity is another element that is of critical importance and EnterpriseDB offers that in the form of point-and-click simple setup and management using a Web-based interface.
The core software offering, PostgreSQL recently had some other updates as well, which are included in the hosted service. Version 9.1 of the database software was released in September last year, introducing a number of improvements such as synchronized replication and various command tweaks.
Prior to the September updates, EnterpriseDB announced the Postgres Enterprise Manager, which is a monitoring app that is optimized for the DB. That capability is also included in the hosted service offering. Postgres Enterprise Manager provides more server-side visibility and an analytics functionality, which tracks historic activity to identify usage trends in a deployment. There are also several additional features bundled together with Enterprise Manager.
Other critical features for enterprises include automatic scaling, load balancing and failover support as well as automated online backup and point-in-time recovery. Database Cloning capabilities and Oracle database compatibility are other critical capabilities offered by EnterpriseDB's PostgreSQL Plus Cloud Service.
"Postgres Plus Cloud Database is the only solution on the market today that makes deploying new instances of PostgreSQL or Postgres Plus Advanced Server easy in any environment," said Ed Boyajian, president and CEO of EnterpriseDB in a conference call. "And, through our partnerships with industry leaders CloudBees, Engine Yard, HP and OpenStack, customers will have numerous ways to take advantage of PostgreSQL -elastically' on multiple cloud platforms," Boyajian said.
Postgres Plus Cloud Database is available now with two versions of its cloud database: PostgreSQL 9.1, and Postgres Plus Advanced Server 9.0. Pricing for Postgres Plus Cloud Database on Amazon Web Services is the same as Amazon RDS (MySQL), whether you choose the PostgreSQL or Postgres Plus Advanced Server database engine.
Perhaps the biggest challenge for the company is getting Oracle stalwarts to notice their existence. After all, in the realm of databases, PostgreSQL is not all that well known, and fewer have even heard of EnterpriseDB. The company will need to get recognition to help convince potential customers to seriously consider them as an alternative to the Oracle database.
Perhaps the trick to that will come from publishing cost comparisons as well as performance metrics to garner interest. In essence, EnterpriseDB will need to accomplish what many other Oracle challengers have tried to do in the past-get potential buyers to notice that they exist. Luckily for EnterpriseDB, the database-as-a-service ideology may have some traction, especially as interest in the cloud continues to grow across enterprises.
Frank J. Ohlhorst is the Executive Technology Editor for eWeek Channel Insider and brings with him over 20 years of experience in the Information Technology field.He began his career as a network administrator and applications program in the private sector for two years before joining a computer consulting firm as a programmer analyst. In 1988 Frank founded a computer consulting company, which specialized in network design, implementation, and support, along with custom accounting applications developed in a variety of programming languages.In 1991, Frank took a position with the United States Department of Energy as a Network Manager for multiple DOE Area Offices with locations at Brookhaven National Laboratory (BNL), Princeton Plasma Physics Laboratory (PPL), Argonne National Laboratory (ANL), FermiLAB and the Ames Area Office (AMESAO). Frank's duties included managing the site networks, associated staff and the inter-network links between the area offices. He also served at the Computer Security Officer (CSO) for multiple DOE sites. Frank joined CMP Technology's Channel group in 1999 as a Technical Editor assigned to the CRN Test Center, within a year, Frank became the Senior Technical Editor, and was responsible for designing product testing methodologies, assigning product reviews, roundups and bakeoffs to the CRN Test Center staff.In 2003, Frank was named Technology Editor of CRN. In that capacity, he ensured that CRN maintained a clearer focus on technology and increased the integration of the Test Center's review content into both CRN's print and web properties. He also contributed to Netseminar's, hosted sessions at CMP's Xchange Channel trade shows and helped to develop new methods of content delivery, Such as CRN-TV.In September of 2004, Frank became the Director of the CRN Test Center and was charged with increasing the Test Center's contributions to CMP's Channel Web online presence and CMP's latest monthly publication, Digital Connect, a magazine geared towards the home integrator. He also continued to contribute to CMP's Netseminar series, Xchange events, industry conferences and CRN-TV.In January of 2007, CMP Launched CRNtech, a monthly publication focused on technology for the channel, with a mailed audience of 70,000 qualified readers. Frank was instrumental in the development and design of CRNTech and was the editorial director of the publication as well as its primary contributor. He also maintained the edit calendar, and hosted quarterly CRNTech Live events.In June 2007, Frank was named Senior Technology Analyst and became responsible for the technical focus and edit calendars of all the Channel Group's publications, including CRN, CRNTech, and VARBusiness, along with the Channel Group's specialized publications Solutions Inc., Government VAR, TechBuilder and various custom publications. Frank joined Ziff Davis Enterprise in September of 2007 and focuses on creating editorial content geared towards the purveyors of Information Technology products and services. Frank writes comparative reviews, channel analysis pieces and participates in many of Ziff Davis Enterprise's tradeshows and webinars. He has received several awards for his writing and editing, including back to back best review of the year awards, and a president's award for CRN-TV. Frank speaks at many industry conferences, is a contributor to several IT Books, holds several records for online hits and has several industry certifications, including Novell's CNE, Microsoft's MCP.Frank can be reached at email@example.com