CEO Ellison also took the wraps off his company's newest cloud-oriented middleware products and strategy, called Oracle Public Cloud, in an afternoon keynote at the OpenWorld 2011 conference.
SAN FRANCISCO - Oracle
jumped onto the increasingly crowded social-networking gravy train Oct. 5 when
its co-founder and CEO Larry Ellison introduced the enterprise-oriented Oracle Social
Network as a key part of its evolving cloud strategy.
Ellison also took the wraps
off his company's newest cloud-oriented middleware products and strategy,
called Oracle Public Cloud, in an afternoon keynote at the OpenWorld 2011
The Oracle Public Cloud will
offer companies a new, more centralized way to obtain integrated
cloud-supported applications and infrastructure for their data centers. It also
will enable IT managers with Oracle shops to deploy in quicker fashion the
newest Fusion applications, middleware-not to mention databases. Naturally, it
is all hosted and managed by Oracle.
The Oracle Social Network
will become the user interface to the Oracle Public Cloud. Companies will
be able to control access to their own sites within the cloud, and may allow
(or disallow, as needed) executives, employees, contractors, partners, customers,
consultants and applicants-the entire gamut of people doing business
The internal network allows
users not only to collaborate in real time on projects, useful information and
content, but it also connects to the more than 100 Fusion applications
currently available. These include HR, CRM, and financial and employee-benefit
Like any other cloud
service, the new Oracle cloud is designed to enable IT shops to get as much
capacity as they need on demand. Oracle Public Cloud also will allow
enterprises to toggle between software as a service (SaaS) and on-premise
versions of their applications at any point after deployment, "because the
apps are all built on the same code base," Ellison said.
Ellison also announced new
Oracle Fusion CRM and Human Capital Management cloud services, in addition to
the Oracle Java Cloud Service and Oracle Database Cloud Service.
Basically, any application,
middleware, database or Web service developer can now obtain the tools and applications
they need through the overall cloud service.
Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz