Oracle Set to Launch Own Public Cloud June 6

By Chris Preimesberger  |  Posted 2012-05-30 Print this article Print

Registration requests currently are being taken for the various subscription-based application services, which include Fusion CRM, Fusion HCM, and Oracle Social Network--a response to Salesforce's Chatter.

Oracle is getting ready to officially launch its public cloud service at a media event at its Redwood City, Calif., campus on June 6. The site is already up and running; you can access it here.

Registration requests currently are being taken for the various subscription-based application services, which include Fusion CRM, Fusion HCM (human capital management), and Oracle Social Network--a response to Salesforce's Chatter.

Platform services include Java and Database. Yes, that's the heavy-duty Oracle database in the form of a secure cloud service, available for a subscription.

The launch event will be Webcast June 6 from 1 p.m. to 2:30 p.m. Pacific Time. Go here to register.

Oracle has been stockpiling services over the years for on-premises, server-based deployments, such as Seibel Systems, JD Edwards, Hyperion and PeopleSoft. In the last year or so, however, the company has picked up cloud-ready acquisitions such as Taleo (for its HCM), RightNow (CRM) and Endeca (data management) to add to its new arsenal.

Oracle's Three-Way Cloud Strategy

In an interview last year with eWEEK, Steve Miranda, Oracle€™s senior vice president of application development, said that the company had three different angles in the cloud: one as a cloud-infrastructure provider, another as a cloud-application vendor and a third as a cloud host. 

€œWe think where we€™re unique is the ability to provide all three,€ he said.

Oracle offers Fusion Applications via on-premises, private cloud, public cloud or some combination of those. The applications offer capabilities with more than 100 modules in seven product families, including the aforementioned HCM, CRM and supply chain management.

The company has also introduced cloud-based application programming interfaces (APIs) for interoperability, ensuring that workloads can be moved safely between clouds. The Oracle Cloud Resource Model API, a subset of Cloud API, relies on standard HTTP methods to interact with available resources to provision machines and modify configurations. It encourages standardization across the standard building blocks of the cloud, i.e., machines, storage volumes and networks.

On the cloud hardware side, Oracle also launched in fall 2010 a new system that allows companies to operate a private cloud within a self-contained system. The Exalogic Elastic Compute Cloud, also known as €œcloud in a box,€ features 30 servers with 360 cores, in addition to networking and storage, married to Oracle's virtual machine (VM) technology operating in conjunction with Solaris and Linux assets.

Head-to-Head With IBM, Microsoft, Salesforce

Even as it moves aggressively into the cloud space, Oracle finds itself competing head-to-head for business dollars with IBM, which provides similar services, and smaller companies like, which have centered their competitive strategy on the cloud. Microsoft€™s increasing interest in providing cloud services for business via Azure is another area of potential concern for Oracle.

€œWe€™ve been in this situation a long time. We€™re sometimes a supplier, a customer and a competitor,€ Miranda said. €œWe know [customers] have a choice, it€™s a highly competitive market, and we have to be best in class.€

Editor's note: Some information in this story was supplied by eWEEK's Darryl K. Taft.  

Chris Preimesberger is eWEEK Editor for Features and Analysis. Twitter: @editingwhiz

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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