Act-On Takes Ease-Of-Use Approach to Marketing Automation
At its user conference, Act-On Software focused on the ease-of-use and feature-richness of its marketing automation software portfolio.NEW YORK--Act-On Software, a marketing automation software provider for small and midsize companies, demonstrated why it is considered a leader in its space at its #iheartmarketing user conference here featuring hundreds of the company’s users. At the June 6 event, a regional conference for the company’s East Coast customers, users called out Act-On's ease of use, among other benefits. “We’ve been working with Act-On because it’s the most user-friendly, easiest to implement, fastest to start up of all the ones we’ve used,” Brandon Larocque, managing partner at Access Marketing Company, told eWEEK in an interview at the event here. “What drove me to search for a [marketing automation] provider was the analytics piece, because I work with market researchers and they want data,” said Monica Mayk, marketing director at Market Connections, also at the #iheartmarketing event. “They need to know what’s working and what isn’t. There are some systems out there that are clearly enterprise-level systems aimed at very large teams. Other systems had pieces and parts that didn’t all work together in one platform. Act-On had the tracking I needed; it was also more budget-friendly and more user friendly. Also, their support and their service are unsurpassed.”
In January, Act-On Software was named a "Leader" among lead-to-revenue management platform vendors in the Forrester Research report: "The Forrester Wave Lead-To-Revenue Management Platform Vendors, Q1 2014" for small marketing teams and large enterprises. Act-On was classified as a leader in both Forrester Wave market categories--Small Marketing Teams and Large Enterprises. Its product and delivery models are right-sized for small and midsize businesses, as well as departments of large enterprises.