IBM Adds Six New Watson Ecosystem Partners

By Darryl K. Taft  |  Posted 2015-10-27 Print this article Print
IBM big data

StatSocial, a social data company that enables brands and publishers to understand, segment and target their audiences on the Web, uses the Watson Personality Insights API to augment its product. With this API, StatSocial analyzes social and blog content to identify the personality types, values and needs of hundreds of millions of consumers across the world. Evolve24 is leveraging StatSocial's Watson-powered social data and analytics solution to understand the personality and social characteristics of select population segments for personalized campaigns.

Vennli is a growth strategy software provider using Watson's sentiment analysis and concept tagging abilities to analyze survey responses and identify the key elements that impact customer buying decisions. When Sage Vertical Gardens expanded into a new consumer market, they used the Vennli solution powered by IBM Watson to pinpoint the attributes that drive customer choice in specific market segments and create an executable strategy for growth.

And Domus Semo Sancus, a financial technology company, has created a Know Your Customer compliance and risk management engine that draws upon a massive global database to assess risk. The company's SafetyNet, powered by IBM Watson, integrates multiple language APIs to help organizations quantify, with a high level of confidence, the risk that a person or entity of interest is engaging in illegal practices. The government of Turks & Caicos Islands is currently using the solution to improve operations by vetting potential investors in minutes as compared to days, IBM said.

These latest partners join recently announced partners who are embedding Watson technologies, including Purple Forge for citizen services; 50wise for financial services; Triax Technologies for athletic training and safety; and InterActive-BB to aid personalized elder care.

To help these organizations, IBM continues to expand its portfolio of Watson APIs and services available in the Watson Developer Cloud to accelerate the development of Watson-fueled businesses and help partners differentiate their offerings. IBM also draws upon a $100 million venture fund intended to seed select start-ups and businesses to further advance their innovations. Early investments have included WayBlazer, Sellpoints, Welltok, Pathway Genomics, Modernizing Medicine, and Fluid.

"Though cognitive computing includes some elements of the academic discipline of Artificial Intelligence, it’s a broader idea," IBM’s High said. "Cognitive systems are designed to help people make better decisions by ingesting vast quantities of data, reasoning over the information, learning from their interactions with data and people, and interacting with individuals in ways that are more natural to us. Rather than producing machines that think for people; cognitive computing is all about augmenting human intelligence–helping us think better."

Indeed, Watson is an open cognitive computing technology platform and represents a new era in computing where systems understand the world in the way that humans do: through senses, learning, and experience. Watson continuously learns, gaining in value and knowledge over time, from previous interactions. With the help of Watson, organizations are harnessing the power of cognitive computing to transform industries, help professionals do their jobs better, and solve important challenges.

To advance Watson, IBM has two dedicated business units: Watson, established for the development of cloud-delivered cognitive computing technologies that represent the commercialization of "artificial intelligence" or "AI" across a variety of industries, and Watson Health, dedicated to improving the ability of doctors, researchers and insurers and other related health organizations to surface new insights from data to and deliver personalized healthcare.


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