IBM and United States Tennis Association announced they are using analytics, cloud computing, mobile and social technologies to bring the 2013 US Open to tennis fans.
IBM and the USTA have collaborated for more than 20 years on a technology partnership that enables fans—no matter where they are located—to follow and examine every serve, volley and point at the USTA Billie Jean King National Tennis Center in Flushing Meadows, N.Y.
The same predictive analytics, cloud, mobile and social technologies that IBM provides to clients in every industry worldwide will help the USTA offer an engaging and informative experience to millions of US Open followers and spectators throughout the two-week tournament.
The technology brings fans closer to the action on the courts while delivering real-time insights into match data that go beyond basic scores and stats. Whether they’re watching court side, on television, online or on the run, US Open fans can become their own virtual sports analyst and gain a greater appreciation for the game of tennis through an immersive, interactive digital experience powered by IBM software, services and systems.
The IBM-powered digital US Open environment provides fans, players, broadcasters and media with access to a range of big data insights streaming from the courts, including stats, facts, videos, live scoring, and historical and real-time analysis of tennis data served to tablets, smartphones, PCs and other devices.
“As the US Open continues to grow and reach tennis enthusiasts around the world, our fans are clamoring for access to more and more content, as well as deeper insights that allow them to join social conversations about the tournament,” Nicole Jeter West, director of digital strategy and partnership at the USTA, said in a statement. “Having a partner like IBM for over 20 years enables us to have great confidence in the USOpen.org technology infrastructure and to feel like we have the best resources in place to meet our fans' demands.”
New for the 2013 US Open is a redesigned IBM SlamTracker analytics dashboard that delivers real-time insights into match data and statistics that go beyond basic scoreboard watching and help fans understand how and why a player prevails in a particular match. SlamTracker's “Keys to the Match” feature is built on IBM predictive analytics software and analyzes more than 41 million data points from eight years of Grand Slam tennis data to identify three performance indicators that will affect the dynamics of a match for each player. SlamTracker's 'Momentum' feature illustrates break advantages during a match in real-time and visualizes key turning points, including aces and winning shots, allowing fans to interact with the data and learn why a player is winning or losing.