IBM CEO Rometty: Big Data Is Job No. 1
IBM's Rometty spoke on the importance of big data as a competitive advantage in her first public speech since becoming the company's CEO.In her first public speech since becoming CEO of IBM, Virginia "Ginni" Rometty showed the world what IBMers have known for years: That she is a force to be reckoned with. A poised and polished Rometty spoke at a meeting of the Council on Foreign Relations (CFR) in New York City March 7 and discussed the use of big data and the ways in which organizations are learning to compete in a new landscape. Appointed president and CEO effective Jan. 1, 2012, Rometty is IBM's ninth CEO and the company's first woman chief executive. Rometty delivered IBM's message on big data, but as the event was dubbed "A Conversation with Ginni Rometty," she gave about 10 minutes of formal speech and then sat down to talk on a variety of subjects, including education, immigration, cyber-attacks, politics and more with Richard N. Haass, president of the Council on Foreign Relations. To start, Rometty cited three "vignettes" including the Memphis police force reducing crime, a Mexican cement maker tapping social media for success and the presidential campaign being able to predict outcomes as seemingly "random unrelated" things. However, she said, "These things are examples of the same phenomena," and that is big data. That is how organizations will compete from now on, Rometty said.
"Data will be the competitive advantage for any business," Rometty said. "Data is going to be the next natural resource." She added that data will change how organizations make decisions, how they create value and how they deliver value. "Things will be based on predictive analytics, not on gut instinct."