IBM Launches Data Insight Services With Twitter, The Weather Company

By Darryl K. Taft  |  Posted 2015-10-27 Print this article Print
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Finally, IBM Industry Analytics Solutions are a set of pre-built solutions that tap IBM Insight Cloud Services cognitive techniques to help enable business users to tackle very specific industry challenges. This expands on a set of industry solutions IBM introduced in May 2015 that provide businesses with the ability to generate new types of insights based on customer behavior. IBM is continuing to launch these new solutions to deliver expanded insights for merchandising, demand planning and market profiling by combining data from multiple external sources, such as Twitter, The Weather Company and others.

For example, IBM Demand Insights will help analyze the correlation between sales of individual products and weather, events, news, trends, social commentary and other external factors to identify forces that can impact consumer purchasing activity. This solution will provide retailers and consumer product companies with advanced demand signals, enabling them to make adjustments to inventory, staffing and promotions.

Meanwhile, IBM Market Insights will enable consumer product and media and entertainment companies to better understand who their customers are and what other interests they may have. This solution will use IBM’s advanced analytics to analyze social media commentary to develop rich attributes that define a given customer segment or audience. These insights can be used to optimize advertising spend, improve targeting of marketing campaigns and even enhance content and product development. IBM also announced IBM Behavior Based Fan Insight, a predictive analytics solution which the Ottawa Senators professional hockey club plans to use to better understand fans, increase ticket sales and enhance the in-stadium experience.

“The combination of IBM’s deep industry knowledge and cognitive computing capabilities with the powerful, real-time data available from Twitter is changing the way business decisions are made,” said Chris Moody, vice president of Data Strategy at Twitter, in a statement.

Insight Cloud Services are built from a combination of technologies and resources from IBM's analytics portfolio, IBM’s SoftLayer cloud infrastructure, technologies from IBM's partnerships with The Weather Company and Twitter, and a wide variety of open-source software and open data sources. The service has been tested and proven to support more than 15 billion API calls per day with low latency and high availability replicated through global deployments. IBM has converged its deep access to Twitter data, all of current and historical weather data from The Weather Company and more than 150 open data sources to help improve client operations. These initial services will be enhanced over time as more and more data sources are added and data scientists and engineers help address new and emerging user challenges, IBM said.

"IBM's cognitive computing platform, integrated with the world's most-used and precise weather platform, will help businesses and governments everywhere make the best possible weather-related decisions," said David Kenny, chairman and CEO of The Weather Company.


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