IBM, Twitter Partner to Bring Social Data to Enterprises

By Darryl K. Taft  |  Posted 2014-10-29 Print this article Print
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Also in a video webcast, Dick Costolo, CEO of Twitter, noted: "Businesses have only scratched the surface of what is possible" from tapping into Twitter data, which is why Twitter partnered with the company he called "the undisputed global leader in big data and analytics."

In addition, Costolo said in a statement, "When it comes to enterprise transformation, IBM is an undisputed global leader in enabling companies to take advantage of emerging technologies and platforms. This important partnership with IBM will change the way business decisions are made—from identifying emerging market opportunities to better engaging clients, partners and employees."

With the development of new solutions to improve business decisions across industries and professions, IBM and Twitter will be able to enrich existing enterprise data streams to improve business decisions. For example, the integration of social data with enterprise data can help accelerate product development by predicting long-term trends or drive real-time demand forecasting based on real-time situations like weather patterns.

"IBM brings a unique combination of cloud-based analytics solutions and a global services team that can help companies utilize this truly unique data," Chris Moody, vice president of Twitter Data Strategy, said in a statement. "Companies have had successes with Twitter data—from manufacturers more effectively managing inventory to consumer electronics companies doing rapid product development. This partnership with IBM will allow faster innovation across a broader range of use cases at scale."

IBM's deal with Twitter comes on the heels of recent partnerships the company has made with the likes of Microsoft, SAP and Apple. Major companies are looking to IBM to help enterprise-enable their offerings. IBM is working with both SAP and Microsoft in the cloud, while helping Apple with its enterprise mobility strategy.

These moves are part of Rometty's turnaround plan, where she is intent on getting IBM out of lower-value businesses, such as the semiconductor business that IBM recently sold to GlobalFoundries, while moving to new, higher-value deals in the social, mobile, big data, analytics and security arenas.

"This would be an ideal showcase of a market monitoring/end-user-facing analytics system," Rob Enderle, founder of the Enderle Group, said regarding IBM's partnership with Twitter.  "Twitter captures events real time and not only would be a great source for a rapid response PR [public relations] system based on analytics but trends analysis based on changing perceptions and interests. Assuming the result works, this would provide IBM with an unprecedented reference account for their analytics solution and Twitter a powerful new product to sell to advertisers, politicians and political parties, and product makers interested in real-time and historic information on large cross sections of people both domestically and abroad."

IBM has established a deep portfolio in big data and analytics consulting and technology expertise based on experiences drawn from more than 40,000 data and analytics client engagements. This analytics portfolio spans research and development, solutions, software and hardware, and includes more than 15,000 analytics consultants, 4,000 analytics patents, 6,000 industry solution business partners and 400 IBM mathematicians who are helping clients use big data to transform their organizations, IBM said.


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