IBM Watson Analytics Empowers 'Citizen Analysts'
IBM introduced Expert Storybooks, new analytics technology that makes Watson Analytics even easier to use for its more than 500,000 users.NEW YORK—IBM announced new functionality for its Watson Analytics offering, including new data discover and Q&A capabilities, new connections to corporate data and a brand new Watson Analytics solution in the form of Watson Analytics for Social Media. At an event dubbed “Analytics for All” at the famed Cipriani 42nd Street restaurant here, IBM introduced new data discovery and question-and-answer capabilities for Watson Analytics that will make it even easier for users to extract insights from their data. This ease of use will empower "citizen analysts" to perform big data analytics rather than requiring data experts. IBM also announced widespread adoption, with half a million professionals registering for the Watson Analytics data exploration and visualization service since its introduction less than a year ago. “Watson Analytics is the on-ramp to a whole new era of computing – the cognitive era,” said Bob Picciano, senior vice president of IBM Analytics.
Indeed, the rapid ascent of Watson Analytics into one of the most popular self-service analytics platforms has been fueled by its ability to put cognitive capabilities into the hands of business users, and enable a new era of unbiased analysis. IBM Watson Analytics helps individuals unlock the value of data they already have in their systems, as well as new valuable external data sources they may not even know they need.
- AriBall -- a Storybook that will help users analyze the performance of baseball players to build predictions about player performance that they can use to gain an edge in their fantasy lineup.
- Deloitte -- a Storybook that measures the effectiveness of incentive programs to help sales leadership determine how and when to effectively deploy short term incentives for revenue uplift.
- The Weather Company -- a Storybook that helps users incorporate weather data into their revenue analysis to understand how weather is impacting their business.
- OgilvyOne -- a Storybook that shows users how to analyze marketing campaign data while integrating disparate data points such as weather information to bring creative inputs into campaign planning.
- Twitter -- a Storybook that helps users analyze social media data from Twitter to measure reputational risk, and also get a better understanding about how social sentiment could reveal drivers behind fluctuations in stock prices in real time.
- American Marketing Association -- a Storybook that helps users identify and analyze the key drivers of customer profitability.