IBM's Big Data Platform Adds Hadoop, Analytics Advancements

By Darryl K. Taft  |  Posted 2013-04-04 Print this article Print

Meanwhile, the new IBM PureData System for Hadoop is designed to make it easier and faster to deploy Hadoop in the enterprise. Hadoop is an open-source software framework used to organize and analyze vast amounts of structured and unstructured data, such as posts to social media sites, digital pictures and videos, online transaction records and cell phone location data.

The new system can reduce from weeks to minutes the ramp-up time organizations need to adopt enterprise-class Hadoop technology with easy-to-use analytics tools and visualization for both business analysts and data scientists. In addition, it provides enhanced big data tools for monitoring, development and integration with many more enterprise systems.

IBM PureData System for Hadoop is a key step in IBM's overall strategy to deliver a family of systems with built-in expertise that leverages its decades of experience reducing the cost and complexity of information technology. This new system integrates IBM InfoSphere BigInsights, which enables companies to cost effectively manage and analyze data and add administrative, workflow, provisioning and security features.

Kelley Blue Book, which provides new and used car information, will be evaluating the new PureData System for Hadoop to analyze clickstream data created by users on its Website. The company will be able to analyze this information, including social media data, to see what topics visitors care most about, such as used and new vehicle prices, accident reports, safety recall and warranty data, and car shopper reviews.

"Kelley Blue Book collects all kinds of data from various sources, so managing the efficiency of data is critical to grow our business," Steve Chow, vice president of technology and data intelligence for Kelley Blue Book, said in a statement. "We see many opportunities to leverage IBM's offering as a strategic platform to expand on our analytic ecosystem and tap the value of social media, text and machine data to get a better view of our consumers and customers to improve their overall experience on"

Overall, the IBM Big Data Platform combines traditional data warehouse technologies with new big data techniques, such as Hadoop, stream computing, data exploration, analytics and enterprise integration, to create an integrated solution to address these critical needs.

IBM's announcement also included the following new versions of IBM's big data solutions:

1. A new version of InfoSphere BigInsights, IBM's enterprise-ready Hadoop offering, makes it simpler to develop applications using existing SQL skills, compliance security and high availability features vital for enterprise applications. BigInsights offers three entry points: free download, enterprise software and now an expert integrated system, IBM PureData System for Hadoop.

2. A new version of InfoSphere Streams, unique "stream computing" software, enables massive amounts of data in motion to be analyzed in real time, with performance improvements, and simplified application development and deployment.

3. A new version of Informix includes TimeSeries Acceleration for operational reporting and analytics on smart meter and sensor data.

All the offerings will be available in the second quarter of 2013, except the PureData System for Hadoop, which will start shipping to customers in the second half of 2013.



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