Oracle Sets Sights on Microsoft

With its Linux initiative a success, Oracle now plans on taking on Microsoft's SQL Server on the low end.

SAN DIEGO—Calling its "Unbreakable Linux" campaign a big success, Oracle Corp. President Chuck Phillips announced a new focus on the Windows market.

Speaking at Oracles Financial Analyst Day at Oracle AppsWorld here Wednesday, Phillips said its time to go on the offensive against Microsoft. Referring to SQL Server, Phillips announced that pricing for the Windows version of Oracle 10g will debut at "the same list price per processor as Microsoft."

The Windows version of 10g will be released "within 30 days," while the Linux version will be available Friday. Oracles database is now "the dominant database in Linux," Phillips said. "We love operating systems, but we dont love them that much," he explained, as a way of introducing the companys renewed focus on the Windows market.

In addition to price, Phillips touted 10gs ease of use as another way it will compete with SQL Server. During his on-stage presentation, Phillips emphasized the point by installing 10g on a Dell Inc. notebook in just 10 minutes—mostly in the background—during his presentation.

In addition to highlighting 10gs strengths against SQL Server, Phillips highlighted Oracles Daily Business Intelligence initiative—which combines data warehousing and data analytics into a product database. The new capabilities add summary tables to standard production databases, but let users drill down right into the live data—if necessary.