Quant5 releases a new predictive marketing dashboard and a new prospect scoring module for sales staff.
, a provider of predictive marketing software as a service (SaaS)
solutions for small and midsize businesses (SMB), announced the release of its new Predictive Marketing Dashboard
Quant5's new dashboard provides a view of key performance indicators (KPIs) to monitor, rate, and predict the performance of marketing, sales and product management initiatives.
This new release of Quant5's Customer Analytics Suite includes a new prospect-scoring module that extends the value of predictive marketing into the sales organization, resulting in a shortening of the sales cycle and an increase in sales analytics insights, said Doug Levin, CEO of Quant5.
"For small and medium-sized businesses, true visibility into their marketing processes—application and operational perspectives—has been very difficult and challenging," Levin said in a statement. "When you add in predictive analytics, plus the complexity of legacy IT and marketing automation systems, this monitoring capability is extremely demanding, if not impossible, to achieve. Quant5's new Predictive Marketing Dashboard plus Prospect Scoring modules solve this issue of multiple platforms and data formats to create an extremely fast and very affordable implementation."
Quant5's Customer Analytics Suite is unique because it does not require companies to hire a substantial number of data scientists, and it is deployed in days versus months, Levin said. Quant5's solutions are easy-to-use, affordable and quick to integrate into existing business intelligence (BI) and corporate systems on an end-to-end basis.
"We are empowering SMBs to address their key marketing questions without a huge infrastructure and a room full of data scientists," Levin said. "Call it 'off-the-shelf predictive marketing.' The large software vendors in the marketing analytics field simply do not have these capabilities in a SaaS offering. Others have solutions which only work behind the firewall and are designed for enterprise customers. Quant5 gives SMB marketers affordable and easy-to-use access to predictive marketing."
The dashboard is unique because it is composed of the modules subscribed to by the customer, Levin told eWEEK
. For example, one module is called "Targeted Offers." It will improve email campaigns by identifying the next-best product and price to offer, he said. That module can be combined with the "Customer Segmentation" and "Product Fit" modules to form a dashboard with three modules, he added.
Levin said: "Quant5's predictive analytics modules are individually or in combination answering questions, such as: Which customers are product advocates, and which are at risk? Which offers will get an established customer to buy again? Where are my up-sell and cross-sell opportunities, and other questions?"
The Quant5 SaaS solution provides the SMB segment with both application and operational visibility into their marketing and sales processes. Quant5 accomplishes this by managing the complexity of legacy IT and marketing automation systems that use multiple platforms and data formats "behind the scenes." This allows Quant5 to bring marketing and sales professionals in the SMB sector unprecedented access to the insights and predictions that their data can provide.
"We continually invest in R&D to provide the very latest, easy-to-use and affordable technologies to ensure that our customers receive the very best ROI on their marketing and sales activities as possible," Levin said. "The release of our Predictive Marketing Dashboard is another example of our continued dedication to this goal."
For more information or to arrange a 30-day trial of the new technology, go here