SAP, Led by HANA Sales, Saw Improved Financials in 2013
Software sales for HANA, an in-memory database for real-time applications, increased a whopping 69 percent in 2013 to $902 million.SAP, in a super-heated market battle with arch-rivals Oracle and Software AG for market share in database, cloud middleware and application services, reported Jan. 10 that it significantly improved its financial numbers during the last year. In a preliminary financial brief to selected media members prior to its fourth-quarter SEC earnings report on Jan. 21, the Walldorf, Germany-based company said its full-year IFRS (international financial reporting standards) software and cloud subscription revenue increased 10 percent to $7.2 billion. Total software and software-related service revenue grew 11 percent to $19 billion. Based on these figures and its projected sales, SAP's growing cloud business now has an annual run rate of about $2.2 billion. The company also exceeded its full year 2013 guidance of $1.02 billion in cloud subscription and support revenue. SAP's cloud business earned $466 million in 2012.
SAP HANA, an in-memory database for real-time applications, was a key growth factor for the company in 2013. HANA software revenue increased a whopping 69 percent in 2013 to $902 million.