SAS 2013 Revenue Tops $3B on Analytics, BI Growth

By Darryl K. Taft  |  Posted 2014-01-23 Print this article Print

Meanwhile, SAS data visualization solutions enable users to explore data by simply pointing and clicking. SAS Visual Analytics is licensed by more than 1,400 sites worldwide and it will gain new functionality in the months ahead, the company said.

SAS’ industry-specific solutions target banks, insurers, retailers, government agencies, manufacturers, energy companies, hospitals, pharmaceutical companies, telecommunications companies, hotels, and more. In 2014, SAS will roll out new solutions to address business needs, from forecasting power demand, optimizing retail channels and managing risk to detecting and preventing fraud, retaining customers, and addressing customer omnichannels and digital marketing needs.

In its on-demand offerings, SAS offers 25 products in a cloud-based delivery model. These include solutions for drug development, education, anti-money laundering, fraud detection, marketing optimization, customer intelligence, social media analytics and more.

Jim Davis, a SAS senior vice president, said that while not every business has big data, opportunities to grow business can hinge on how well it explores huge, publicly available data.

“Data is everywhere,” Davis said. “It’s coming from sources like financial systems, sensors, Web traffic, wearable devices, social media platforms and open government databases. Low-cost storage and in-memory computing have converged to help organizations make proactive choices on many things, from marketing to product design. Organizations that are first to incorporate some of these open data sources into an existing analytical framework will have an edge over their competitors.”

The need to solve complex business problems through analytics is intensifying demand for software and services, SAS officials said. It has also created a vacuum of talent. A McKinsey Global Institute study projects there will be up to 190,000 unfilled analytics positions in the US by 2018 and a shortage of 1.5 million managers and analysts skilled in big data. Moreover, Research by Accenture projected that six major industries in seven countries would add 117,600 analytics jobs by 2015. Only China is expected to have a talent surplus. The biggest shortfalls are anticipated in the U.S., Brazil and the UK.

SAS is focused on education to equip the data-driven workforce. In the U.S. alone, SAS supports 15 masters' degrees and more than 50 certificate programs in analytics and related fields. New SAS education initiatives in 2014 will augment those programs to multiply talent.

“We’re committed to building the next generation of data-savvy professionals,” Goodnight said. “Anyone who wants a good-paying, recession-proof skill set should consider a career in analytics.”


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