IBM Brings Big Data Analytics to the Masses Anywhere, Anytime

 
 
By Darryl K. Taft  |  Posted 2014-05-28 Email Print this article Print
 
 
 
 
 
 
 
 

Organizations today are challenged to capture and make sense of data in real time, while enabling better, faster decisions and actions by more users. To that end, IBM recently announced cloud-based software that puts analytics into the hands of more business users and decision makers across an organization, enabling them to visually interact with and apply advanced analytics to big data without needing the specialized skills of a data scientist. The analytics software brings together task-personalized lists, dashboards, analysis and reporting in the cloud, making it easier for employees to understand data to do their work, collaborate with others, and make better business decisions—anywhere and anytime. As a result, line-of-business professionals in sales, marketing, finance and other areas can get and easily interpret predictive insights from data in minutes. For example, a sales manager can now use a PC, smartphone or tablet to manage sales compensation-related activities while collaborating with peers, resulting in faster and more accurate payments to sales reps. Gartner predicts that analytics will reach 50 percent of employees by 2014, and by 2020, that figure will be 75 percent. This represents a major opportunity for ROI and organic growth for organizations. A 10 percent increase in data accessibility, for instance, translates into an additional $65.7 million in net income for a typical Fortune 1000 company.

 
 
 
  • IBM Brings Big Data Analytics to the Masses Anywhere, Anytime

    By Darryl K. Taft
    IBM Brings Big Data Analytics to the Masses Anywhere, Anytime
  • Analytics Penetrating All Areas

    Gartner predicts that analytics will reach 50 percent of potential users by the end of 2014. By 2020, that figure will be 75 percent, and we will be in a world where systems of record, systems of differentiation and systems of innovation are enabling IT, businesses and individuals to analyze data in a much denser fashion than before. Post-2020 we'll be heading toward 100 percent of potential users and into the realm of the Internet of everything.
    Analytics Penetrating All Areas
  • Meeting the Frontline Challenge

    The challenge for most organizations? Taking analytics out of the IT department and making it accessible to frontline staff, like sales, through visualization tools and dashboards. Frontline managers have the best understanding of how analytics can help them improve performance. The best performing IT departments don't push analytics down to the frontline, but rather listen to the frontline and then create and pull analytics based on their recommendations.
    Meeting the Frontline Challenge
  • Analytics on the Go

    Analysts estimate that 29 percent of the global workforce are anytime, anywhere information workers who use three or more devices, work from multiple locations and use many apps. This number has risen from 23 percent of the global workforce in 2011 and will continue to rise, as we will see 905 million tablets in use for work and home globally by 2017. Some vendors are addressing the vision of "analytics everywhere" by making sophisticated analytics more accessible, easier to use and available at any location at any moment to meet the changing needs of the anytime workers.
    Analytics on the Go
  • Analytic Discovery Software

    IBM recently previewed analytic discovery software on the cloud that lets business users visually interact with and apply advanced analytics to big data without needing the skills of a data scientist. This gives line-of-business professionals in sales, marketing, finance and other areas the ability to easily interpret predictive insights from data in real time.
    Analytic Discovery Software
  • IBM Project Catalyst Insight

    IBM's Project Catalyst Insight makes analytics more automated, approachable and accessible to business users. It automatically builds predictive models and presents those results as interactive visuals with plain language descriptions. Using this type of tool, a marketing manager could use advanced analytics to better understand the drivers of marketing campaign effectiveness without having to wait for a data scientist to prepare the information, develop predictive models and interpret the results.
    IBM Project Catalyst Insight
  • IBM Concert Dashboard

    IBM Concert brings together task-personalized lists, dashboards, analysis and reporting in the cloud so employees can interact with and understand their data and collaborate with others. For example, a sales manager looks at the Concert dashboard and sees that sales for one product line are running behind the plan for the current quarter. The manager immediately recommends an additional sales incentive, attaches a few comments and asks for senior management approval as part of an established process. The CFO, who is out of the office, can use a smartphone to access the expense alert, read all the comments and review in-context metrics to approve the request.
    IBM Concert Dashboard
  • Analytics and the Bottom Line

    Why the interest? Analytics represents a major opportunity for ROI and organic growth for organizations. A 10 percent increase in data accessibility translates into an additional $65.7 million in net income for a typical Fortune 1000 company, IBM estimates.
    Analytics and the Bottom Line
 
 
 
 
 
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.
 
 
 
 
 
 

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