IBM Showcases ExperienceOne at Smarter Commerce Global Summit

By Darryl K. Taft  |  Posted 2014-05-14 Print this article Print

TAMPA, Fla.—IBM aims to make Smarter Commerce even smarter with ExperienceOne, a portfolio of cloud-based and on-premise technology to help users provide deeper customer engagements by combining marketing, sales and services capabilities. At its Smarter Commerce Global Summit here, IBM announced ExperienceOne, which draws on innovation from IBM Research as well as investments in organic development and acquisitions such as Sterling Commerce, Tealeaf, Coremetrics, Unica, DemandTec, Xtify and, most recently, Silverpop. The new portfolio also taps into consulting, agency and system integration services from the IBM Interactive Experience practice, as well as the company's investment to open 10 IBM Interactive Experience labs to help clients deepen engagement through data-driven design. Built on best practices working with more than 8,000 organizations worldwide, ExperienceOne provides a set of predefined engagement technology, delivered with IBM consulting services and powered by its WebSphere Commerce, Customer Digital Experience and Enterprise Marketing Management software. eWEEK takes a look at the ExperienceOne announcement and other highlights of the conference.

  • IBM Showcases ExperienceOne at Smarter Commerce Global Summit

    by Darryl K. Taft
    1 - IBM Showcases ExperienceOne at Smarter Commerce Global Summit
  • Things Are About to Heat Up

    Right before the IBM Smarter Conference Global Summit 2014 is about to start, people are milling around and beginning to be seated. This can be compared with the calm before the storm as e-commerce gets smarter and begins to tap more and more into big data for insight into customer needs and desires.
    2 - Things Are About to Heat Up
  • Craig Hayman, IBM's Cloud Solutions GM

    Enter Craig Hayman, general manager of Industry Cloud Solutions at IBM. Hayman has oversight for a business unit focused on delivering high value, integrated solutions that enable better business outcomes for clients by building smarter industries—a portfolio that includes IBM's Industry Frameworks, Enterprise Content Management offerings, Enterprise Marketing Management offerings and Industry Solution products.
    3 - Craig Hayman, IBM's Cloud Solutions GM
  • Moments Matter Most

    The theme of the IBM Smarter Commerce Summit was "Moments Matter." Hayman said, "We at IBM have made it our mission to help you know what moments matter." The company is largely doing this via big data and analytics.
    4 - Moments Matter Most
  • Security First Insurance

    IBM's Smarter Commerce technology helped IBM customer Security First Insurance move from handling 300,000 claims per month to handling more than 300,000 claims for one area in a short period of time during Hurricane Katrina, Hayman said.
    5 - Security First Insurance
  • Jay Baer Hosts the Party

    Jay Baer, a marketing consultant, speaker and author, served as emcee of the IBM Smarter Commerce Summit and identified three trends in smarter commerce: mobile, brevity and visuals. Baer also said he believes content is not king, but relevancy is the killer app "because it enables us to create relationships at scale."
    6 - Jay Baer Hosts the Party
  • Meet You in 'The Matrix'

    Keniche Ebina, winner of the 2013 "America's Got Talent" competition on NBC, wowed the IBM Smarter Commerce Summit crowd with his innovative, special effects-like dancing moves reminiscent of Keanu Reeves in "The Matrix."
    7 - Meet You in 'The Matrix'
  • IBM's Robert LeBlanc

    Robert LeBlanc, senior vice president of IBM's Software and Cloud Solutions Group, takes the stage to make a few announcements and provide context on how users are employing IBM's Smarter Commerce technology.
    8 - IBM's Robert LeBlanc
  • IT Demand on the Rise

    IBM's LeBlanc says an inflection point in the industry is driving IT demand. "We believe the businesses that succeed will be those that reinvent themselves digitally," he said.
    9 - IT Demand on the Rise
  • Customer Success Stories: Mobily

    LeBlanc explained how IBM customer Mobily, a Saudi Arabian telecommunications company is using IBM SPSS predictive modeling as part of its Smarter Commerce platform.
    10 - Customer Success Stories: Mobily
  • Aspera Speeds Up Big Data

    IBM's LeBlanc describes how Aspera fits with the Smarter Commerce strategy. IBM recently acquired Aspera, a provider of software solutions for high-speed data transfer, which removes the barriers of transfer distance, file size or network conditions. Aspera helps address the volume, variety and velocity challenges of data movement. For cloud computing, Aspera provides companies with the ability to transfer large files and data sets in, out and across cloud infrastructure so that it can be analyzed, processed and transformed anywhere, on-premise or in the cloud.
    11 - Aspera Speeds Up Big Data
  • Systems of Engagement

    LeBlanc spoke on how systems of engagement are opening new business opportunities for IBM. CEO Ginni Rometty identified three major factors for growth in 2014: data, cloud and systems of engagement.
    12 - Systems of Engagement
  • IBM ExperienceOne

    LeBlanc introduced IBM ExperienceOne, a new integrated portfolio of offerings to help organizations bring marketing, sales and service together.
    13 - IBM ExperienceOne
  • Maria Winans Talks ExperienceOne

    LeBlanc introduced Maria Winans, ‎vice president of IBM Industry Cloud Solutions and Social Business Marketing. She is steeped in ExperienceOne and spoke about how the company believes it can revolutionize e-commerce.
    14 - Maria Winans Talks ExperienceOne
  • IBM's Cloud Investments

    LeBlanc said IBM is investing now for what it can deliver tomorrow in the cloud. Earlier this year, IBM committed to invest $1.2 billion to beef up its SoftLayer infrastructure.
    15 - IBM's Cloud Investments
  • Abercrombie & Fitch

    Billy May, Abercrombie & Fitch's group vice president of direct-to-consumer, digital and customer marketing, schooled the IBM Smarter Commerce Summit audience about how he perceives moments matter, including "now moments" and "snackable moments."
    16 - Abercrombie & Fitch
  • Ron Howard Takes Center Stage

    Award-winning actor and director Ron Howard joined Jay Baer onstage at the IBM Smarter Commerce Summit to talk about marketing, branding and more. "Do moments matter?" Howard asked. "You're damn straight they do—in storytelling, that's what it's all about," he said.
    17 - Ron Howard Takes Center Stage
  • Ron Howard on Storytelling

    "You got a story you want to tell? Then it's one part intellect and three parts emotion."
    18 - Ron Howard on Storytelling
  • IBM Smarter Conference Press Conference

    IBM holds a press conference to further detail news from the Smarter Conference Global Summit 2014.
    19 - IBM Smarter Conference Press Conference
  • IBM ExperienceOne Details

    Kevin Bishop, IBM's vice president of Enterprise Marketing Management, displays his agenda for speaking on IBM ExperienceOne.
    20 - IBM ExperienceOne Details
  • IBM's Kevin Bishop

    IBM's Kevin Bishop addresses the press corps at IBM Smarter Commerce Summit 2014.
    21 - IBM's Kevin Bishop
  • IBM Interactive Experience

    Paul Pappas, managing partner of IBM Interactive Experience, displays his agenda for discussing Interactive Experience and the new ExperienceOne opportunity.
    22 - IBM Interactive Experience
  • IBM's John Mesberg

    John Mesberg, vice president of B2B and commerce solutions at IBM, displays his agenda for discussing ecosystem engagement, new challenges and B2B solutions.
    23 - IBM's John Mesberg
  • The Three Amigos

    Kevin Bishop, Paul Pappas and John Mesberg (left to right) prepare to address the press for a panel discussion and Q&A session.
    24 - The Three Amigos

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